Category: SEO

Most of the marketers I have met either do SEO or branding for the company, but hardly have I heard anyone speak about the connection between these two. In fact, I have listened to experts arguing about which is better, which makes me wonder how a company can skip on …

The expansion of knowledge has always been an evolving landscape, but since the arrival of computers, marketing has evolved at unbelievable and dramatic rates thanks to search engine optimization. SEO was once all about hiding keywords into text and using spam techniques to advance rankings for those keywords, but those …