According to Harvard Business School professor Clayton Christensen, 80{f48cdb843be78821f3e6bad1e0e37d22b133730599e0a9a60c52ba26b491813c} of the new products launched each year fail. While things like product quality and price point are sure to play a part in this, one thing that is equally important but often overlooked is marketing strategy. Too many companies are focused …
Have you ever found yourself in a situation, where you sat down trying to create something using HTML? You find yourself stuck with a tag or an attribute. So, you go to the good ol Google to search for the query. Next thing you know you’re lost in this black …
Whether you’re using your website to sell products, build brand awareness, or just to get your ideas out there, if your website isn’t performing well, you won’t land much traffic. Countless mistakes can be made with a website that will cause web surfers to stay away. Statistics show that 38 …
As a small business owner, you probably spend countless hours trying to make your company stand out amongst the competition. It is true that you have a limited amount of resources, but you probably want a beautiful website with an appealing logo. Unfortunately, this leads you to trying your own …
Your business website says a lot about you and it can be either a good or bad. There is a lot at stake here, especially considering the deep-rooted feelings and thoughts people have in relation to your brand that partly derives from their impression of your website content. So you …
Have you ever noticed the variety of products that litter the area close to the register in your local super market or grocery store? Chances are you have. In fact, this is a very common strategy used to tempt people who’ve already done their shopping into buying just one or …
One of the advantages of running a web design business is that you can operate as a virtual business without taking a step backward. In fact, it’s easier – in many senses – to operate remotely than it is to manage the business out of a physical location. However, in …
Direct marketing experts and professionals all over the world are constantly looking for easy to follow solutions that will help their clients create campaigns that actually work. In the world of direct mail marketing, there are different formats and designs you can choose from as you plan your campaign. The …
