When it’s handled effectively, a company’s blog can be a huge asset to its marketing and branding. A strong blog can bridge the gap between the company’s name and face, connect you directly with customers and clients, and build you up as a leader in your industry. However, the content …
Until a few years ago, if you had asked someone about web design, chances are good that they would have thought you were talking about spiders. Today, however, the world is much different. Web design is a combination of different skills, all uniquely combined to create the wondrous products we …
Starting your own real estate business? The key to success will be how you market and structure it. Today’s Realtors need a lot more marketing than just their face stamped on a bus stop bench. They also can’t work entirely out of an office like the old days. They need …
Considering the clear value video has as a marketing tool, it’s astonishing that more businesses aren’t using this all-important content medium to complement their web design efforts. In fact, it’s so underutilized that you may be able to leverage it to stand out. The Benefits of Video in Web Design …
Web design is always tricky. There are some best practices to keep in mind, but for the most part, web design is subjective; what works well for one business may not work for another, and you’ll have to go through a process of learning, revising, and optimization if you want …
These days, most businesses realize they need a website if they’re going to survive. It’s theoretically possible to run a local, physical business and become profitable without having a web presence, but it’s astoundingly (and increasingly) difficult to do so. While some business owners are immediately enthusiastic about the prospect …
If you work in a competitive industry like law or tourism, you are going to need to stand out from the crowd in all aspects of your business; however your website should be one of the priority aspects. Most business happens either through or because of a good website in …
Improving your business processes is an essential part of growth. Letting things become outdated will only slow you down and cost you money. If there’s a faster way to do your payroll, you’ll use it, and if there’s a more efficient way to outsource content creation, you’ll utilize it. But …
