Whether you’re using your website to sell products, build brand awareness, or just to get your ideas out there, if your website isn’t performing well, you won’t land much traffic. Countless mistakes can be made with a website that will cause web surfers to stay away.
Statistics show that 38 percent of individuals will leave a site if the content or layout is unattractive. Another 39 percent will leave if images don’t load. Mobile devices now account for 2 out of every 3 minutes that the world spends online, which means that if your site isn’t optimized for mobile viewing, you’re missing out on a huge number of potential customers.
Testing your website can help you determine whether your site is the victim of any of these pitfalls. Keep reading to learn three essential secrets to successful testing.
1. Opt for Slight Adjustments Rather Than Major Changes
If your website is underperforming, it can be tempting to invest in a total overhaul. But before you start dishing out hundreds of dollars on web design, consider making smaller changes and see whether those help to increase traffic or boost sales.
Add a blog to help improve your SEO strategies. Create a new menu to make it easier for web surfers to find what they’re looking for. Improve your contact or about pages so that what you or your business is all about, and how best to contact you, is clear. Making slight adjustments, one step at a time, will allow you to better see what works for your website and what doesn’t.
2. Track Progress
Whether you’re looking to make slight changes or have just launched a new website, tracking your progress is the key to success.
There are several statistics and results that you should be tracking. The number of visitors to your website is the main one. But it’s far from the only important piece of data that you should pay attention to. Some of those visitors to your site may land there on accident. Or they may arrive at your site and then leave when they can’t find what they’re looking for. That’s why you should also track how long visitors stay on your site and which pages they view.
Other important information that you need to track is how web surfers found your site. This includes what keywords they typed into a search engine before they clicked on a link to your site, or whether they clicked on any ads you’re running or a link to your site that’s on another website.
This information allows you to track the success of any marketing campaigns that you’re running, as well as the success of your organic SEO strategies and the keywords that those strategies are targeting. There are several software options that you can use to track this information and more. Google Analytics is a great source that will provide almost anything that you could track about your website. Other options include Clicky, Piwik, Gauges and more.
3. Make Sure Your Site is Entirely Mobile Friendly
Last year, mobile devices surpassed desktop computers to become the primary way that web surfers access the internet. More than 51 percent of all web browsing now occurs on mobile devices. One pitfall that many website owners fall into is failing to ensure that their entire site is mobile friendly. This means going beyond simply visiting your site’s landing page on a mobile device. You should also check the function of any scheduling options on your website, sales platforms, videos and more.
To ensure that your website is truly mobile-friendly, you need to test it on the most up-to-date smartphone. With its infinity screen, cutting edge software and high-resolution the Samsung Galaxy Note8 will allow you to see the best version of your mobile site.
Test Your Way to a Better Site
Whether you’re launching a new website or looking to improve an old one, these three testing tricks are essential. Try them out today to see what areas of your website work and which don’t so that you can start working to boost traffic to your site right away!