Why a Good Logo is Essential to Your Business

A great logo for your business – why it’s important

Your logo is the shorthand representation of your business that you want everyone to be able to recognise. Think about major brands like Nike and Apple and you can see how logo recognition links directly to brand identity. Remember that a logo also gives you the basis for the colours, typography and theme that should run through all of your marketing.

If you have the confidence to create a logo for your business that is fine, but remember that if it does not look completely professional, it’s not going to present a good impression of your brand. It may be a good idea to speak to experts in Sydney logo design and get their help to create a great logo that can be at the centre of your marketing campaigns and help your reputation and sales to grow.

What is the purpose of a logo?

Your logo is the way that you represent your brand to the world. It’s a simple but effective way of telling people what you are about. Of course, you have to be creative to get the message across in a single logo design. The way you design your logo also impacts all of your marketing; the colours and type that you use and the vibe that you create; everything has to be consistent.

The importance of design

We all know of great logo designs that have had an impact on us throughout the years. This has to be your aim when you create a logo for your business. Start by thinking about the core products, services and aims for your brand and choose a design idea that reflects all of that; fun and funky for a new fashion brand, geometric shapes with clipped typography for a tech start-up and grid based, simple designs for an accountancy business. You have to work from the brand to the design and not the other way around, because the design has to represent what you are about.

Where to use a logo

One of the biggest mistakes that can be made when designing a logo is to forget that it needs to be used on all of your marketing materials and correspondence. You need to be consistent because this logo, that you have invested time and money in, is the way that people will get to recognise your business. It’s easy to get carried away creating a design that looks great on printed leaflets, but what about when it’s reduced in size to appear on emails?

Never include a lot of graphics or text in close proximity to your logo. It’s confusing for people looking at the logo and it can detract from the impact you are trying to create.

Never underestimate the power of a logo when it comes to promoting your business. Your ultimate aim is for people to recognise the logo as soon as they see it, and to associate it with the great experiences they have had with your business.