Infographics can be one of the best ways to generate traffic and links to your website. However, you need to make sure that your infographic stands out if you’ve put a lot of work into your web design. If you don’t distinguish your infographic from your web design, the two components will clash with each other. And because your web design isn’t something that’s easy to change, you’ll have to focus on the infographic. Here are some helpful tips to making sure that your infographic gets the attention it deserves.
1. Be Text Driven
Use big and bold text to drive attention to your infographics and keep the user engaged. Start by looking for great looking fonts that match the content of your infographics. Google Fonts is a great resource but there are plenty of other font libraries you can use. Use your text like you would in a long form sales letter. Use attention grabbing headlines and subheads to take the user from one part of the infographic to the next.
2. Use Graphical Cues
Graphical cues like arrows, text bubbles, numbers and bullet points help users better consume the content. There are many examples of infographics that use arrows to lead the user from one point to the next. The idea behind this is to give users a linear path that they can follow. This is especially important if you want to condense the content of your infographic to shorten its length.
3. Avoid Clashing Colors
If your web design has strong colors, you want to make sure you avoid using clashing colors. For example, you want to avoid using grey with yellow because its two polar opposites. But if your web design consists of neutral colors, you should be able to use a wide variety of colors as long as there’s enough negative space. It’s always a safe bet to design an infographic with a white background and use the graphic design to make it pop.
4. Back Images with Relevant Content
One of the most common mistakes that designers make is using images that play into the theme of the infographic but have no relevance to the content. For example, while a URL bar might be related to theme of web hosting, it feels out of place unless it’s there to make a point. In this case, it may be better to use relevant images like a picture of a server to describe the high uptime guarantee of the web hosting service or a security seal to explain the level of security the user can expect.
5. Keep the Infographic Focused
Many designers tend to go off the rails when it comes to creating an infographic. They want to include all the details and make the presentation pop. However, it’s important to remember is that the point of an infographic is to deliver focused content that is easy to consume and has a high retention rate. That’s why you want to keep your infographic as focused as possible. Do not overuse graphic elements and avoid squeezing in too much content. This will lead to users getting bored and browsing to another section of your site.
6. Tell a Visual Story
You probably have a logical story to tell for your infographic but you have to make sure that the visuals also tell a story as well. To accomplish this, you want to create a layout that is easy to follow. You also want to use a visual hierarchy so that users intuitively move from one point to the other. Another great idea is to show a progression in your infographics with your visuals. This allows the user to understand what is happening even if they breeze through the content.
7. Make It Credible
If you’re going to make a claim or state an important fact in your infographic, make sure you can back it up. Many people find infographics to be full of fluff or low quality content due to the number of bad infographics that are out there. You want to make yours stand out by being able to back up your content through credible sources and through convincing language. Using phrases like “according to CNN” or “the Wall Street Journal reported” will go a long way in making your infographic more convincing to the user. Your sources should also be cited at the end of the infographic.
8. Make the Data Easy to Understand
There are many infographics that provide great content but fall short in the way they present their data. They try to make their visual data too fancy and it just becomes hard to understand what the data is saying. You want to avoid this common mistake by designing charts, bars, graphs and other statistical devices that anyone can understand. If the data you’re trying to present is complex, put in the extra effort to simplify it through your visual design.
9. Make It Mobile Friendly
Too many designers fail to remember that a large number of mobile users will be reading their infographic. As a result, users face infographics that appear too small or too big in their screens. This means that they have to put a lot of effort in consuming the content which defeats the whole purpose of an infographic. To avoid this, you want to produce an infographic that is formatted for mobile devices and is optimized for faster load times. These optimized infographics will need to be shown based on the type device the user is on or they’ll end up getting ignored.
As you can see, there are many things you need to do in your infographics to grab and keep the attention of users. This can be a challenge when there are other forms of content on your website that loads faster and are more familiar to users. You’ll find that the foundation of creating an engaging infographic is not all that different from creating an engaging article. The big difference really lies in the visual aspects of the content. That’s why it’ll be immensely helpful to study your most popular content and figure out what elements made them successful.