Is Design Important in Marketing Campaigns?

The short answer is yes but there are many things that need to be understood about the subject. Most of the agencies like Third Angle Marketing will have difficulties in making clients understand how important everything is from strong copywriting to design. The main focus in marketing is always put on getting results. However, when not all elements are properly analyzed, problems appear. Campaigns that could have been much more effective are not performing properly because of really small design mistakes. Here are the main reasons why design is vital for marketing campaigns.

Communicating The Brand

Marketing campaigns need to improve brand profile and move customers towards a specific direction so that services or products would be purchased. Trust is needed in order to make people buy something. No matter what the target audience is, all the creative content released says something about the promoted brand. This is why the design should always be professional, no matter where it is used. When this is not the case, the core messaging of the brand will not be properly represented.

Raising Visibility

You can have the very best possible campaign and not have results if traction does not appear. What you create should be better than what the competition offers. Because of this you want to be able to catch prospect attention. Based on campaign goals, design needs will vary. In some cases the minimalistic approach is the best possible choice. In others, something that is much more complex is going to be the very best opportunity.

Conversions Are Driven By Design

When thinking about conversions we tend to first think about call to actions and copywriting. We only then think about design. A compelling design is psychologically compelling. The emotions that a photograph sends to the viewer can easily lead to a conversion. Wonderful design will always increase conversions, which is exactly what you want at the end of the day.

Reinforcing The Message

Another really important thing that you need to take into account is that proper design is going to always underscore the conveyed message. Design in branding is always important because it improves the message that is sent out. As an example, a nonprofit organization that wants to just spread the word will have problems in doing this if the design is not great. When the image you choose is a really proper one the results will be a lot better than thousands of words you could add in a press release.


Design is basically vital in every single campaign out there. You want to be sure that you are going to take into account the options that are offered and you have to be 100% sure that the design is as great as it could be. If this is not the case a huge problem is going to appear. Always try different designs and do testing in order to see what works best. Remember that the recipe for success for one company can be incredibly different than another one, even in the same industry.