Understanding Google AdWords

If you have an online business or a website that connects to your brick-and-mortar store, it is well worth the investment in time and money to understand Google AdWords and the results it can deliver.  AdWords is the top pay-per-click (PPC) advertising system on the Internet. PPC is a method of online advertising that helps bring your audience to your door. You pay for each click on your ad, which is essentially a qualified sales opportunity, bringing an interested potential customer to your site. Ads on many search engines are based on this model.

How AdWords Works

When a user types something in a search field, it indicates an interest in a specific product, service or topic. The search engine then shows ads to that user based on his or her query. These ads are not part of the search results you see on the page, but the actual ads that appear to the side, or above or below the results. Since there are millions of products and ads to be shown, it creates a type of auction for which businesses have already placed their bids. The winner is the business who pays more than the others for his ad to show first. This doesn’t exclude other ads from showing, it just guarantees the position.

Place Your Bid

As the advertiser, you set your bid beforehand by choosing the amount you’re willing to pay when a user clicks on your ad. You select the keywords which your ad appears with and keywords you don’t want it to appear with, should you want to narrow the focus. You can set a limit on the amount of money you spend each day and when you reach your limit, other ads take the top spot. Another feature of Google AdWords is its ability to target geographic areas, giving local and regional businesses the ability to take advantage of Local Digital AdWords management.

Make Changes at Any Time

One of the best features about AdWords is your ability to change it at any time. Change your keywords, bid amount, ad wording and more. An AdWords campaign can be as complex as you want it to be. If you want to chase the newest buzzwords, trends, people, etc., you can do so. If you want to make the most of SEO, analytics and other tools, you can do that too, although you might want to engage some help as you explore this type of advertising. It can be labor-intensive to manage an AdWords campaign, depending on how you use it, but it can also be a great tool to help drive traffic, and revenues, to your website.