Brands that find it difficult to convert most of their visitors tend to grow at a rather slow pace. A high bounce rate will always hurt a website conversion rate. It indicates that your digital marketing strategy is ineffective and it’s time to get an SEO agency quotations online.
Customers may leave your site as soon as they land on a page due to different reasons. These suggestions will help you to lower your bounce rate and boost conversion.
- Introduce new content
Sharing new content is a smart and cost-effective way to build trust. Experts often recommend taking this step consistently as it can increase your revenue. There is a high chance of getting quality leads and more returning customers after conversion.
Ensure that you integrate high-value keywords into your content marketing strategy.
- Boost readability
Awesome content is unarguably an important part of the buyer journey. Many online visitors won’t read a wall of texts even if it’s packed with useful information. Given this, break lengthy sentences and paragraphs into smaller chunks.
If you can convey your message succinctly with a few simple words, don’t hesitate to take that approach. Take advantage of headings, subheadings and bullet points to entice prospective customers.
Leveraging storytelling in your content plan can help you to establish an emotional connection with your audience.
- Eliminate pop-ups
Unsolicited popups can ruin a website UX if care isn’t taken. A significant percentage of online visitors find pop-ups distracting and unappealing. Some of the copy is presented in an intimidating tone.
Popups still serve as a handy tool for growing an email list. The best thing is to use them sparingly if you want a lower bounce rate.
- Place CTA properly
Effective CTA is often noticeable within three seconds or less. Weak CTA can contribute to having a high bounce rate and low conversion rate. The next thing is to design clear CTA after investing in your content marketing strategy and sparking visitors interest.
Position your buttons strategically so that customers won’t have to scroll down the entire length of the landing page. At times, it’s the elements you overlook that will make a huge difference. Ensure that your CTA motivates visitors to take action.
- Make your site mobile-friendly
It’s no longer news that mobile-friendliness is among Google’s ranking factors. This is the main reason why you need to design a mobile-friendly and responsive website. Potential customers will likely check out what your competitors have to offer if your site is loading slowly.
The bottom line is that your website should be responsive with an intuitive interface on both mobile and desktop.
- Focus on credibility
Potential customers will rarely purchase unless they trust a brand. Business owners need to take deliberate steps and be ready to provide immense value to their target audience and those in their network.
Let your customers know that their personal and financial information is safe and secure. Endeavor to provide your contact information and be proud to show off reviews and other trust signals on your site.