If you own a company that you want to succeed, it’s important to have an online following. Many channels exist on the internet for building such a following. These include advertising, digital marketing campaigns, and social networks, among others. All of them seem fairly useful in their particular domain. But truth be told, nothing beats a high-quality website in terms of traffic generation and customer conversion.
Creating an effective company website requires the assistance of a highly experienced and creative web design team. Unless your company creates websites for a living, the best way forward is to hire a web design agency from San Francisco. A professional design company will be able to provide you with a site that draws traffic and increases sales.
One of the most popular web design trends nowadays is minimalism. It helps create functional and simple websites that provide users with a great experience while also making it easier for them to move down the sales funnel.
Whether you are a business owner in need of a website, a web design agency manager or a boss looking for new ideas, the following web design tips are crucial for those interested in utilizing minimalism on their site.
1. All Should Be Simple
When creating a minimalist website, the first step is to focus on simplicity. Many people, however, struggle to balance content with a clean and simple design.
Start by organizing your information using modular grids. This will help you visualize how the information is organized. At the same time, your visitors will have an easier time making logical connections between different pieces of content.
Next, consider the order of your various website elements. Keep the design simple, so the page doesn’t look cluttered. Focus on and emphasize key elements of your choosing. This ensures that readers take notice.
A simple design will help your visitors focus on specific pieces of content. For example, let’s say you want to increase conversions on your website. You can place a brightly colored button strategically amidst white space to draw attention to it.
More designers are focusing on white space when creating beautiful minimalist websites. Leaving enough negative space around various web elements will help visitors focus on content. At the same time, minimalism declutters your website. Beyond just drawing attention, spacing helps improve readability and better emphasize certain elements.
You can even use symmetry and alignment to play with white space. For example, consider atypical vertical navigation. Try aligning elements slightly outside the center of the page to play with perception. As you improve your minimalist website, get rid of anything you don’t need. Live by the simple rule: if it doesn’t benefit the user, get rid of it.
2. Color and Contrast Are Crucial
Try keeping your color palette simple as well. White websites are becoming more popular. Yet, even so, black websites are also becoming a go-to solution. If you don’t want a black and white site, try to choose one color to help your pages pop. Use that single color consistently to maximize its effectiveness.
Bright colors are fun and capture the user’s attention. Too much color, however, can become irritating. Instead, you want the right balance to ensure your website attracts attention and keeps people exploring.
3. Usability is the Main Priority
According to Adobe’s research, 59% of customers will do business with a company based solely on good design. Meanwhile, 46% of respondents said they wouldn’t purchase from a brand if the website or the mobile version were poorly designed. When creating a minimalist website, you always want to prioritize your customers.
Positive user experience (UX) will encourage your visitors to explore your content. The site itself should feel simple yet intuitive. Otherwise, your visitors will leave your site frustrated.
User interface (UI) elements such as buttons for scrolling will always help improve the UX. The easier your site is to use, the more time people will spend on it. A professional web design agency will help you accomplish this and more.
4. Don’t Forget about the Content
Your content should always remain the main focus of your design. Even with a beautifully designed and perfectly crafted website, your copy and content are the reasons your visitors are there. A beautiful website that lacks relevant content or call-to-action (CTA) language won’t benefit your business.
Make certain you always use design elements that communicate your content effectively. This includes bullet lists, infographics, and a laundry list of other design practices. When designing your website, always ask yourself: does each piece of content have a purpose? What is the intent of each element? By always considering your intentions carefully, you’ll get rid of the unnecessary and distracting clutter that prevents your site from actualizing its potential by misleading your visitors.
5. Unite Smaller Details
Many smaller pieces stitch together the whole of your minimalist website. These usually include:
- Visual elements.
Bringing these elements together improves the overall user experience.
Choosing the right images can evoke an emotional response in your visitors. Use large, bright, high-quality images that fit the overall vibe of your website. It’s important not to use these images decoratively. They should always serve a purpose. Otherwise, the wrong image might ruin the minimalistic intentions you had for your website.
First, your navigation set up so that it’s easy to use. Remove unnecessary navigation buttons. But keep in mind that it’s important to make sure links or important pages aren’t hidden. It’s also crucial to ensure that your website is easy to navigate on mobile devices. Many websites use a menu button that includes all other navigation buttons within it.
Typography is also an important element when creating beautiful minimalist websites. The wrong font can hurt your minimalistic design. Therefore, you need to always look for clean, easy-to-read typography. Explore fonts that exist in one or two different family types. Then, create a hierarchy of font elements. This allows you to highlight different words or phrases with a range of colors. If you’re unsure about the font you’ve chosen, change it. Finding the right font will improve readability and encourage visitors to continue exploring your site.
When using heavy page elements, try to create harmonious continuity from one item to the next. Adding additional negative space or lighter elements between larger pieces is helpful. For instance, many minimalist sites are overloaded with text. To keep your page balanced, consider using a counterweight. This will help ensure your website doesn’t appear bulky and one-sided. Small details such as geometric objects, flying signs, and underlying will balance out your content. At the same time, these small yet intentional elements separate bulkier objects and direct visitors to keep reading.
As the need for websites in the corporate world increases, they continue to get more and more diverse and unique. Companies are trying hard to stand out in the crowd of competitors. They are luring audiences with additional visual and informational perks, faster loading speeds, and whatever another dimension they consider important. Web design agencies are boiling in this soup daily and know what their customers need, no matter the niche. Contemporary businesses depend greatly on their internet presence – largely because establishing an online following and reinforcing their brand’s image is so important. Yet this is only possible by creating effective websites. Unless you are a web design company yourself, you need to entrust this process in the hands of a reliable web design agency. They will surely create a site for you that represents your business effectively, conveys your company’s message, and properly depicts your brand values. Don’t forget to suggest minimalism to your designers – taking advantage of the relatively new and fresh minimalist web design trend is a solid way to stand out in the crowd.