5 Tips for Creating a Successful Ecommerce Website from Scratch

If you want to sell clothes, tech gadgets, or virtual products online, you need to start an ecommerce business.

Ecommerce websites are popular among a large number of companies and for good reasons:

  • In addition to brick-and-mortar stores, online stores make them a complementary and almost effortless income.
  • Moreover, as technology improves, an increasing number of people are starting to shop online.
  • Ecommerce websites are easy to use, which is extremely important to your customers.

It should be noted that online sales are rising day by day and that’s why you need to start focusing on creating an ecommerce brand as soon as possible.

Starting an online store is a great choice for your business. However, it is crucial that you understand how to do it the right way. It’s not a difficult process, but you need to get familiar with every single step, from choosing the best e-commerce platform to creating an easy checkout process.

Luckily, we have created a detailed guide that will tell you everything you need to know in order to set up your online business successfully. The following steps will help you find effective ways to create and boost the growth of your commerce website.

Choose what type of business you want to start

If you want to stand out amongst numerous different websites, you need to be innovative and dedicated to one niche.

Some ecommerce sites focus on selling clothes, while others offer gadgets, meal plans, magazines, and many other things. Ironically enough, some of them even sell ecommerce websites.

While choosing the product you want to sell, you should think about the specific demands of your surroundings and the global market. You won’t accomplish much if you stuff your website with thousands of different products.

However, if you invest all of your energy in one particular niche, your business will project consistency and dedication.

For instance, starting a business that is actually your passion is a great idea. That way, you will be much more convincing in your presentation, which will result in a better connection with your customers.

Another thing you can do to ensure your business strikes a chord with your audience is to tell a persuasive brand story. This will engage your customers by making your story and products more appealing to them and your ecommerce website will soon become their go-to place for shopping.

Pick and purchase a domain name

Now that you have decided what you want to sell, you need to start thinking about a catchy business name. It should be a good representative of your niche and products, but it also needs to be short and memorable.

One of the many ways to choose a domain name is to use a business name generator. It can give you interesting ideas and you will definitely find at least one name to be in line with your business vision.

It is crucial that your domain name is relevant to the products you’re selling. That way, it will be easier for your audience to recognize, remember, and associate with your website.

Here are some tips for choosing an appropriate business name:

  • the name shouldn’t be longer than 15 characters
  • stay away from names that are easily misspelled
  • pick a name that can be easily changed in case that one day you want to grow your business by adding more products or expanding your market

Build an ecommerce website

After you have chosen and purchased a domain name, it is important to pick the best e-commerce platform. This is a crucial step for creating a perfect website for your business.

You don’t need to be an expert to use these platforms. They are simple to use and allow you to build your website without much trouble.

Another thing that can help you stand out from your competitors is a beautiful website design. It should appeal to your target audience and include a lot of useful details and product descriptions.

One of the options to do this is to select the most suitable template for your niche and divide your products into categories to make your website more functional.

Your ecommerce website should be engaging and user-oriented. Therefore, it is also important to choose colors, icons, fonts, and other elements that will create an engaging user experience for your audience.

Moreover, in order to guide your customers to their desired item and help them avoid mistakes, you should make your website navigation easy and fill your online catalog with different products.

Therefore, make sure that you clearly show:

  • product names
  • images
  • descriptions
  • prices

Set up your website pages

The last but not least thing to do when creating an ecommerce website is to add important information to your main web pages. Some of them are:

  • Home
  • About Us
  • Categories
  • Account
  • Contact
  • Returns
  • Orders
  • Shipping
  • Terms and Conditions/Privacy

How you create these pages will largely impact your business. If you make them valuable, informative, attractive, and easy to follow, you will set your online business for success.

Create an easy checkout process

According to statistics, buyers don’t like complicated procedures when checking out and they will abandon your cart if the checkout process is too complex.

Therefore, you need to decide whether your customers will check out as guests by filling checkout forms with their personal information or you prefer that they make an account. Whichever option you choose, make sure it is simple.

Also, if you want to make your website suitable for everyone, you need to consider having different payment methods available such as debit card, PayPal, GoCoin, and others.

Lastly, make sure that you offer quick delivery and fast replacements in case something goes wrong. 

Get your shipping right

This step is as important as setting the payment terms. With that in mind, you should provide every possible shipping detail that your buyers may need, including the shipping price, ecommerce shipping fulfillment, and other details.

Also, once you start running your business and selling products, you need to choose your shipping service. There are plenty of shipping agencies that offer affordable charges and fast delivery, so you should have no problems finding the one that suits your needs best. 

Final thoughts

Hopefully, now you have a much clearer picture of what it takes to build an ecommerce website. As you have seen, it’s not a difficult process at all.

Once your online business is up and running, you will see that all of your hard work is paying off. Start implementing all of the pieces of advice mentioned above and enjoy watching the constant growth of your business.

However, no matter how successful you are, you should always think of new ways to enhance your business. Don’t be afraid to experiment and try new things. In order to stand out, you need to have the courage to try something different.

That way, not only will you experience a boost in your income but your customers will be happy and they will always return to your website.