E-commerce website design targeted at customers in Auckland or anywhere else is about so much more than creating an attractive online store. Even closely mimicking an e-commerce site you like and know is successful risks missing important points unless you fully understand what it is that makes the website a success.
Let’s look at some of the most important aspects of maximising sales and getting the best results from your e-commerce website.
1. Ensure Shipping Costs Are Clearly Explained Upfront
There are many e-commerce websites that keep shipping costs hidden from customers until the latter stages of the checkout process. It’s an approach that only leads to increased levels of shopping cart abandonment as online shoppers are too savvy for this sort of trickery to work.
After all, people shopping online know they have to factor in shipping costs when purchasing products online. You will only cause frustration by trying to somehow hide this information.
Here is a better approach:
1. Work out your business policy on shipping costs, ensuring your costs are competitive in the markets where you compete.
2. Once you have done this, you can have confidence to display shipping costs upfront in addition to any further information on shipping that would be helpful to provide.
2. Make Sure Your Returns Policy is Easy to Find
Returns policies are another concern that people have when shopping online, alongside things like shipping costs. With physical stores, returns policies often need to strike a balance between offering good customer service and preventing people from abusing the policy.
Online, there is an additional consideration – giving the user confidence to buy from you rather than one of your competitors.
Therefore, make sure your return policy gives this confidence while also making it as easy as possible for shoppers to find. Depending on how you construct the policy, it could even become an important selling point, i.e. something that makes you stand out from the competition.
3. Make it Easy for Customers to Ask Questions About Specific Products
To get an idea of how this works, look up any product on Amazon. There is a link at the top of the page to customer questions. Clicking this takes you to the bottom of the page, where you’ll find real customer questions and answers.
This feature creates an opportunity for potential customers to get in touch, it helps users make buying decisions, and it adds social proof to your e-commerce store.
4. Offer a Product Comparison Tool
One of the issues that people face when shopping online is being overwhelmed by the options that are available. You can overcome this by making it easy for customers to compare different products.
Product comparison tools are usually tables that list the similar features of products while also highlighting any differences. Adding this tool to your website will help your customers make a decision on which product to buy, which will increase conversions.
5. Offer Multiple Payment Options and Allow Guest Checkouts
Giving customers a choice over how they pay will remove another obstacle that can prevent some from completing transactions. The payment processor you choose should offer this functionality. Furthermore, the website design company in Auckland that you work with will be able to give you advice and help with payment processor selection.
6. Add a Live Chat Feature
Adding a live chat feature to your website is an easy way to make the buying experience more personal for customers. Instead of searching through your website, for example, they can simply ask a question on the chat. This interaction can help to improve conversion rates.
Optimising Your E-Commerce Website
A key part of making your e-commerce website a success is choosing the right products, setting the right price point, and developing an effective business strategy. Your website needs to deliver on all these points. The above six tips will help.