5 Web Design Trends That Will Help You Convert in 2017

Let’s face it. If your website doesn’t look attractive or “with the times” – you’re not going to convert as many of your visitors as you’d like. Having a website that stands out from the rest is just as important as selling a product that works, so it’s important your website looks attractive. If you’re thinking of giving your website an overhaul in 2017, have a look at some of the below trends that seem to be working for everybody else.

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1. Bold Type

It’s common ground these days to provide quality content to your visitors, but it’s also just as important to make navigation easy. Making navigation easy can be achieved with the use of bold type. Bold type makes content easy to read and it also gives visitors direction. Be sure to include bold headings and attractive font types that stand out – it will give your visitors a user-friendly experience.

2. Unique Layouts

While many designers now adopt the grid-based layout for a typical design, that doesn’t necessarily have to be the way you do things. Many webmasters are benefitting from a unique layout that differs from the rest. It’s ideal to be weird and wonderful when it comes to your own site because it can often give it an identity. Consider something completely different for your overhaul and you’ll see the positive results in no time!

3. One-Page Designs

With the use of responsive designs, a one-page based layout is becoming popular. Many sites now have “sticky navigations” so they follow the visitor down the page, giving them easy access to other content on the page. The use of JavaScript is often common practice for such sites; clicking links will automatically take a visitor to a specific section of content without them having to go to a different page.

4. Minified Designs

While one-page designs are one of the most popular 2017 website design trends, so are minified designs. Minimal designs often take advantage of the background image tactic, and more often than not, are only based on very basic flat color designs. These sites are often classed as beautiful, and what’s great about them is that they don’t take much effort to create, so long as the typography and colors are picked perfectly.

5. Crisp Background Images

The use of background images is a past and present trend. Bigger images that are used solely for the background of any website can give it a focal point. It doesn’t matter what color the image is; it can always give a site that something extra. Many webmasters are now employing the tactic of using greyscale images because it gives a website focus with the use of a dark background. Consider a crisp image for your main site background and you’ll see the difference it can make to any site.

Design trends don’t always have to be followed as such, but they can be used to come up with your own unique ideas when it comes to the design of your site. Be sure to consider the above trends in 2017 and your site will benefit from more converting visitors.