We all know how powerful first impressions can be, and this applies to a lot of areas– your Business page in Facebook included.
If you have a business page on facebook, you’re probably aware that the cover photo is the first thing visitors and potential customers see when they come across your page. Finding or creating the best cover photo for your profile can be very overwhelming to some, especially since it’s a chance to make a good first impression. You must be able to capture people’s attention, and convey the nature of your business. Find out how to design the best cover photo for your Facebook business profile in this helpful guide!
Know your cover photo dimensions
The slightly frustrating thing about Facebook cover photos is that the dimensions vary depending on the device you’re viewing the profile from. On computers, the cover photo is displayed at 828 px wide by 315 px tall. On smartphones, it is displayed at 640px wide by 360 px tall. Your photo should be at least 399 px wide by 150 px tall. The quality of your photo depends on how close its dimensions are to the standard display resolution on both computers and mobile devices. It’s also important to note that your profile photo overlaps with the cover photo in the lower left portion, so it’s best not to have anything crucial in that area.
Advertise your promotions
Since your cover photo is the first thing people see when they reach your profile, you can maximize the space for advertising purposes. Just make sure that the Facebook advertisement pops visually. This is an effective strategy if you have upcoming events, announcements, or new arrivals. It will certainly get you more views and potential customers.
Let the image do the talking
Cover photos are a good way to unleash your creativity. It’s best to fill the cover allotted space with visual content and minimal text. Show the actual products and/or services your business offers and prominently attach your brand name or logo. You may think that overcrowding your cover photo with important information, such as contact details, taglines, and promos, is a good idea. After all, you want your potential clients to know exactly what they’re in for. Bear in mind, though, that too much text can be saturating and could ruin perfectly good space. Remember that your page has a section with your important contact information. Putting this on your cover photo is just redundant and unnecessary.
Integrate your social media accounts
With social media at its peak in recent times, it’s a good idea to establish your business on other social media platforms, like Instagram and Twitter, as well. If you’re going to add text to your cover photo, you can include your social media links. Remember that increased marketing efforts in more than one social media platform can do your business good, because some people prefer spending time on one platform over another.
If you dig a little deeper, you’ll find that there are many other ways to design the perfect Facebook cover photo, but we think that these four can really go a long way!