Having a mobile app with great UX is a fantastic way to keep users engaged. When users love what they use, they are more likely to engage with your content (and your brand) in general. To capitalize on that higher user engagement, however, you must first design your mobile app to deliver the best user experience possible.
In fact, a recent survey showed that industry executives indicated user experience was more important than the choice of content. This survey was conducted with OTT industry executives, professionals who are particularly interested in ways to keep subscriber churn low and use whatever tactics necessary to maintain customers.
Users expect different things depending on the features and services you deliver through your app, but there are some interesting UX trends forming in the market. If you are wondering the kind of UX trends to adopt in 2020, these next several ideas and trends are definitely worth checking out.
Let’s have a look, shall we?
Mobile operating systems now utilize gestures to create a fluid user interface. Rather than taking up screen space to display navigational buttons, gestures are used as native substitutes instead. Now that users are used to swiping and tapping on their mobile devices to complete actions, more mobile apps are integrating gestures to deliver a seamless user experience.
You too can integrate gestures to your mobile app. Swiping from the edge of the screen, for example, is a common gesture for navigation. Users can move from one piece of content to the next using this gesture, and it will feel natural to them. The same is true with swiping up from the very bottom of the screen to display extra menus or navigational buttons.
The use of gestures leads to another big UX trend: tactile animation. There is something about seeing the elements on the screen reacting to our gestures and touches that makes the whole experience more satisfying. If you haven’t used micro-animations and the S-curve (ease in, ease out), now is the right time to start integrating them.
Micro-animations can also be made more dimensional. When an item or element is animated to appear bigger on the screen, other elements around it can be programmed to shrink, creating the illusion that the main element users are interacting with is pushing everything around it aside. Again, this is the kind of tactile feel that users seek from modern apps.
Despite the many trends and changes to UX and UI, performance is still a key element of user experience. You cannot deliver a pleasant UX when your app takes forever to load. Even worse, you will start losing users fast when your app isn’t up to par in terms of performance. This is why performance is a key metric in any development project.
“An app that loads quickly and function smoothly is an app that pleases its users,” according to Emilio Acosta, CEO, and co-founder of nearshore mobile app development company Kambda. As a leader in today’s app development landscape, Emilio and his team at Kambda have a lot of experience in delivering high-performing apps to users in different segments.
When you combine these UX trends and adopt them as you develop your own mobile apps, you will end up with a successful app that users actually love. At the end of the day, pleasing users is the first step towards mobile app success.