Enterprises are digitizing important functions within their operations processes going beyond simply automating. Operating models, skills, and organizational structures, and roles have all been redesigned to match the reinvented processes. What is more, enterprises are boosting their product portfolios with digital functionalities and introducing cutting-edge services, striving to deliver excellent customer experience. Missing out on the opportunity for product digitization can lead to the collapse of even the largest and most successful company. Customers aren’t responsive lest someone grabs and holds their attention. It’s necessary to offer thumb-stopping moments that connect at a deeper level.
Digital transformation compels companies to change their business model and adapt to the new reality. So as to keep up with the always-connected customer, enterprises need to use apps and websites to secure attention. A seamless user experience across all devices – that is, desktop, mobile, and tablet – is paramount. Attracting visitors isn’t enough. It’s necessary to provide them real value by designing a strong user experience. Basically, it’s necessary to focus on the user, no matter where they are. The process of creating products that provide meaningful and personally relevant experience is known under the name of user experience design.
What are the perks that come with a good UX design?
Designing for enterprise puts the user at the center stage in the process to create usable and accessible products. According to the experts at Forbes, good UX equals good business. Is that so? Enterprises that invest in UX experience a significantly lower cost of acquisition, not to mention increased customer retention and market share. In what follows, we’ll discuss the benefits of fulfilling the needs of individual users.
Higher conversion rates
There are almost infinite options for driving traffic to a mobile app or website. Creating an effective UX design is one of them. It can increase conversion rates by roughly 400%. People are more willing to dig deep into their pockets, they are less likely to switch brands, and may even recommend the product to a friend or family member. The visitors’ first impressions depend on several factors, including speed, structure, colors, spacing, scrolling, amount of text, etc. Enterprises don’t get a second chance when it comes to making a good impression, which means that it’s better to get it right the first time.
Lower support costs
Any enterprise that is looking to decrease support costs should focus on having the right user experience. Support costs decrease when products have a good UX design because users don’t require assistance. There is no need for more support from behalf of the staff because customers get all the information they need about the products or services on the website. They don’t need to email or call. Investing in user experience design saves costs, increases revenue, and retains customers.
Increased brand loyalty
Establishing a relationship of trust with customers is more difficult in the modern digital business environment because people use mobile apps, websites, and even in-store kiosks to interact with the organization. A seamless user experience does more than impress people at first sight. It retains customers for a long, long time, forging a secure relationship. A bad user experience design, on the other hand, will always erode customer loyalty.
User research – an essential part of the UX design process
As far as creating a good UX design is concerned, research is an indispensable phase. It’s necessary to understand what motivates the customer and transform those insights into actionable results that resonate with the target audience. UX research, commonly referred to as design research, represents the study of target users and their specific requirements. It enables designers to add realistic contexts and insights into their processes. When creating a product, whether a mobile app, or anything else, it’s important to meet the wants and needs of the user. This implies analyzing consumer behavior and obtaining data-rich insights, which can be turned over to the UX design team.
At the beginning of the UX design process, it’s essential to validate and discard assumptions. The team in charge of the software design and development knows this all too well. Even if the enterprise doesn’t have an in-house UX team and resorts to a web design agency, it’s still necessary to get a good idea of how the product will perform in the real world, with real people. The app, website, and any other piece of technology for that matter should be as easy to use as possible. Only when the enterprise knows its target market inside out can it proceed to the next phase of user experience design, which is design thinking. The professionals can make appropriate decisions and start the framework, set the interaction, and define the features of the product.
Who can conduct UX research for you?
Enterprises contemplating the idea of adding one or two UX researchers to the group should know that hiring can turn out to be challenging. This is because it’s hard to verify the skills of a UX researcher, especially if nobody on the team has competence in this particular field. Sometimes, it’s better to outsource. An external team can handle tasks such as researching users and competitors, journey mapping, carrying out surveys, and so on. It’s paramount to actually find someone who is trained in doing research. This means having comprehensive knowledge of user research methodologies and it would be best if the team had experience in survey design.
It’s recommended to hire the pros to help with design experience. To take on the next big step new insights need to be gained. When approaching a UX company, the enterprise wants to know what app or website people will like to use. It seeks to create something that the target group will find easy to use. If the professionals work full-time on the project, good results are guaranteed. They are aware of their priorities, which means that they are working with the product in mind. Finally yet importantly, the best team of UX researchers can offer guidance on how to bring insights into a product, which is key in terms of achieving market fit.