Reaching as many potential clients as possible is a top priority of any business. Leveraging your website to reach those clients and converting those visits to leads and sales make for a good marketing strategy.
If increasing lead conversions is your goal, then hiring a professional to design your web is important. Your web design should speak to your target market and echo your brand values. And this is why you need a web design agency because when it comes to web design, there is no ‘one size fits all.’
Getting an agency instead of a solo designer has a few distinct advantages. First off, an agency can be more reliable than a solo designer still trying to make their mark in the industry. Established agencies are more likely to stay in the industry longer than a freelance designer. Working with an agency also means getting a team of experts all working together, each with their own expertise to bring to the table, to ensure you get a design that’s best for you and your business.
So, here’s how to find the right B2B web design agency for your business.
Design Quality and Visual Style
First impressions matter. In this age, when people go online to find the services they need and your website is the first they’ll see of your business, it’s important to have a good web design to catch the attention of your potential clients.
When you’re looking for a B2B web design agency, don’t forget to inspect the company’s portfolio and ask for past projects to get a feel of their design and their competency.
The basic visual components of a good web design are the colors, fonts, heading sizes, image sizes, and background colors and images.
For instance, certain colors have an effect on the mind and mood, and shades of blue, according to consumer psychology, affect people positively and impact impulse purchases. Think of how Facebook, Twitter, Skype, PayPal, and hundreds of other companies use blue as their brand color. These are just some of the things to keep in mind when looking for designs.
You should then evaluate the company’s competency to provide a good web design and look at websites from a customer’s perspective. If the design appeals to you, then your target customers will likely find it good as well. If you can’t tell a visually attractive site from unattractive ones, ask for the opinions of people you trust.
Optimized web design has search engine optimization (SEO) elements included to improve your site’s search engine results page (SERP) ranking and visibility.
When you’re looking for a B2B web designer, determine if they’re well-versed with SEO and if they’re including SEO practices in their web design.
A good website design is also optimized for mobile views. This is important because the latest data shows that more than half of all web traffic is mobile. Keep in mind that when it comes to service and product research, B2B businesses behave like consumers nowadays.
Make sure your site also has a sitemap as it helps search engines crawl sites, particularly those large and complex websites.
All of these affect the functionality and SEO of your web design. Visibility is king, and how fast your site loads affect not only the customer experience but also your conversion rates. With an SEO design, you can have both speed and good ranking.
When you’re looking for a B2B web design agency, don’t forget to check their reviews on the web, not just those found on their site. If they shared past clients with you, you can ask for feedback from those clients too. To make sure you don’t get a filtered review of the company, use negative search terms like ‘company name sucks.’
All things considered, web design is important because your website represents your company and it’s a good source of leads. Leads are the lifeblood of any company.
Make sure you choose a web design company that can produce visually pleasing websites so they don’t drive your customers away.
Be sure the company makes neat codes too because messy code slows down your site and kills your conversions.
Lastly, check for reviews online and use negative keywords when searching. Reviews will guide you and help you make a decision.