Promoting Small Businesses This Holiday Season

Promoting Small Businesses This Holiday Season

2020 has been a difficult year for many small businesses, so it is more important than ever that sales are lucrative this holiday season. If you are a small business owner, there are steps that you can take to promote shopping at local businesses this year. It is important that you get a solid marketing strategy worked out and that you get all employees on board with your plans.

Consider these three tips for making this one of your best selling holiday seasons yet.

Offer Irresistible Sales

Sales are a great way to get more customers through the door, so offer as big of a percentage off as you reasonably can. You want to offer a few sales throughout the season like does, but make sure that you time them well. You can capitalize on Black Friday and Cyber Monday sales, and you can offer after-Christmas discounts on leftover merchandise. Make sure that you are getting the word out about your sales, and ask your loyal customers to recommend your business to their friends, family and acquaintances.

Create a Strong Social Media Presence

There are numerous online social media platforms that you can use to connect with customers. Social media is more popular than ever, and it is quickly becoming one of the best ways to attract new clients. On your pages, highlight that you are a small business owner who cares about your community. Explain the importance of shopping local for the local economy. People need to know that your business is operated by people who are just like them.

Talk About Importance of Small Businesses

If you have the opportunity to have a voice in the community, use it to promote your own small business and others in the area. For example, if you are able to attend a town hall meeting, give a lecture about how small businesses need support from the local community. Explain that they cannot stay afloat without continued support from loyal customers. People want to feel like they are giving back to their community, and shopping small is a way to do that.

Owning a small business can be a very rewarding thing, but it also has its share of ups and downs. While it may not always be the easiest job, you can make the best of it when you remember how much you enjoy bringing quality business to your local community.