What’s the one thing you have in common with your goldfish? Your attention span! According to scientists, our attention spans have dropped to about eight seconds. That’s a full second less than the attention span of a goldfish.
As a marketer, this “goldfish effect” makes your job a bit tougher. You’ve got to capture your audience within that eight seconds or risk losing them forever. That’s where infographics can help.
Infographics take your information and compact it into an easy-to-follow picture format. If done correctly, it’s perfect for snagging finicky readers. In this article, we’ll give you some inspiring marketing infographic examples and ideas.
1. Make It Simple and Superb
Obviously, you want to get as much information as you can on your infographic. And any infographic maker will give you tons of options to deliver your information. But it’s always best to keep simplicity in mind when designing these graphics.
Target your info to a specific audience and create something simple that they will get. If you try to generalize, you’ll find it more difficult to simplify your message.
Don’t try to squeeze in several ideas. Instead, focus on one idea. It should be an idea that your target audience will really latch on to.
2. Don’t Neglect White Space
You’ve always got limited space to work with when it comes to advertising content. You may be tempted to cram as many pictures and words as you can into that limited space. But be sure to leave an appropriate amount of white space in your graphic.
Remember graphic design 101: balance is critical to success. Your graphic should balance visual elements with blank space. This makes those visuals pop and helps your reader grasp onto them quicker.
3. Tell a Story
One way to ensure that your reader makes it all the way to the end of your infographic is to tell a story. Your story must be targeted to your reader. And it must flow in a logical pattern through the picture.
Create an outline like you would when you write any story. Plot the outline on your draft using the pictures you plan to include. Then connect each element of the outline.
With this method, your reader won’t be confused about how to read the infographic. They’ll see how the story flows and naturally follow it with their eyes. It’s an effective way to capture their attention.
4. Copy Write Like a Rockstar
You may think that infographics are all about pictures. But the words are just as important. Design your infographic with specific copywriting form in mind.
Your first step is to create an attention-grabbing headline. This is the only opportunity you’ll have to grab the reader and pull them into your graphic. The headline should be short, colorful, and should give a brief description of what the graphic is about.
Make the wording in the rest of the graphic as concise as possible. Integrate strong verbs that meld well with the story you’re trying to tell. And label the pictures so they’re easy to follow and understand.
Remember, these infographic examples and ideas are just meant to serve as a guideline. Use your creativity when you make infographics. It’s the best way to stand out in the crowded world of graphic design.
Looking for more design inspiration? Check out our various blog categories for more helpful tips and tricks.