What is On-Page SEO? Make Sure Your Web Designer is Doing it Right

Are you in the website development process and struggling to understand SEO? Don’t fear, you’re not alone. Search engine optimisation is a complicated topic. It requires a good deal of knowledge and research to fully absorb. As a business that specialises in on-page web design Sydney businesses look to for support, we are here to help you understand this dynamic topic.

Whether you’re in search of affordable web design or need a web design team to improve your current website, consider the following information about on-page SEO and how you can ensure your designer implements it for your site.

What is On-Page SEO?

In short, SEO assists your website in being visible to search engine requests. When an individual searches for a specific keyword related to your business, your website should show up on the first-page with on-page SEO. The goal is to get traffic to your website without paying for advertising. Often referred to as organic or “natural” search marketing, on-page SEO helps millions of individuals find your website.

Why Is It Important?

If you are looking for an affordable web design that is also highly searchable, then on-page SEO is vital to your business. The goal is to make it easy for as many individuals as possible to find your website. This often involves using offshoots of the same keyword, as very few individuals will actually know the name of your business. On-page SEO guides people back to your website with ease.

How to Create a Website that Uses On-Page SEO

There are various techniques that can help you achieve a high ranking in Google’s search results. However, the following three methods are ideal for achieving high quality results.

Limited Pages with Room for Expansion

The ideal number of webpages is five, with the option to expand further down the line. “Home”, “about”, “services”, “gallery” and “testimonials” pages are optimal for any business and provide you with plenty of room to expand. In relation to one-page SEO, these five pages allow for numerous keywords that can assist you in achieving high quality results.

Customised SEO Rich Content

If you’re unfamiliar with SEO keywords, contact a professional to do keyword research for you. They will then develop a list of keywords that relate to your business to improve your on-page content. SEO is a serious matter, and should be treated accordingly by your web design team.

Hire a Web Designer Who Understands On-Page SEO

The last thing you want is to hire a company that doesn’t understand the importance of On-Page SEO. Failing to pay attention to this important aspect of your website could leave you far down the search results wondering where you went wrong. Don’t be that company. With the right website development and proper SEO work, you can enjoy high quality targeted traffic to your business website. If your web design Sydney service doesn’t pay attention to SEO, then they aren’t doing their job.

Remember, affordable web design doesn’t mean you should expect less for your investment. Work with a designer that understands your need for SEO and communicate with them accordingly.

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