It seems like only yesterday that the big hype in online marketing was SEO (search engine optimization). Now that we have gotten used to that term, things have changed again and we are supposed to focus on SMO (social media optimization). This is the latest huge buzz, and if you’re …
SEO – search engine optimization – is one of the most important tools in terms of making your mark on the online world. If you have a business, it is vital not only that you have a website, but also that you engage in stringent SEO practices so that people …
Recent years have seen numerous major security breaches, compromising financial information and other personal data held by companies ranging from Home Depot to Forbes. Such breaches can have long lasting effects on the identity security of individuals affected by the data leak and they also harm the reputations of targeted …
The evolution and advancement of Google algorithms throughout the years are simply astonishing. In order to favour relevant websites in their results, ranking factors constantly change and their importance shifts with every update. Aspects which only a few years ago didn’t matter at all, or mattered very merely, can now …
Social media is nowadays incredibly popular, growing in popularity as time passes because of the various advantages that are associated with using the websites. The common platforms that we all know include Facebook, Twitter and YouTube. Others that businesses use include LinkedIn, Google+, Instagram and Pinterest. Millions of people use …
Facebook has hijacked our lives to the extent that we feel incomplete without it. An increase in its popularity has also increased the risk associated with it, especially to kids, such as identity theft, cyberbullying, cyberstalking, online harassment, and profanity. This is why the use of monitoring apps like SecureTeen …
The phrase, ‘a picture is worth a thousand words’ (or one of many similar sayings) is thought to have its origins in the distant past, in Japan or China. No matter where or when it first appeared the message is still relevant today. In fact, thanks to the explosion in …
Reputation management is a complex and vital task in terms of making a business successful. It takes years to earn a reputation but it can take just a matter of minutes to completely destroy it, unfortunately. This is why most businesses dedicate a lot of time to making sure that …