Web hosting is a competitive business with the potential to make huge profits. As a reseller, time can be devoted to devising marketing strategies and packages that could help drive business.
Here are a few ways to increase your profits:
Cross Product Promotions
Target your customers with promotions of related services. For example, promote your website builder tool to customers who have purchased a Linux or Windows Reseller Hosting Package.
Club together different products to create a package. Every business has fast and slow moving products. Resellers can bundle some of the less popular add-ons with their VPS hosting services to create a seemingly abundant package for the customer.
Market Basket Analysis
This kind of analysis is common among ecommerce companies. It gauges user’s buying behavior and prompts suggestions on further services and products that user could buy. Usually the product suggested, is closely related to the product that is bought.
Promotions, Offers, and Discounts
Customer acquisition is the first step to increasing profits. Special promotions, offers, and discounts are essential to attract new clients. Once onboard, package upgrades can be suggested to clients to increase your profitability.
Strong Support System
The backbone of reseller hosting is an excellent support system. Clients experiencing technical difficulty are generally not satisfied with the tech support they receive, thereby increasing their frustration. A strong support system is crucial in retaining existing clients, and in turn, acquiring new ones.
Advertising and Marketing
Advertise your products and services on relevant websites to garner recognition. Allow other websites to advertise on your domain to cover costs. Promote your services on forums and tie-up with prominent web host providers to get additional business.
The above-mentioned strategies are only some ideas to maximizing business opportunities. Based on your specific strengths and market demands, create ideas for enhancing visibility, acquiring new customers and retaining existing ones. Also, look at strategies for reducing overheads to increase profits.