The shopping cart needs to become your best friend. That is the bottom line for all eCommerce website owners and designers. Even though your homepage and other aspects of your account may effectively captivate the attention of your target audience, the shopping cart is going to play the biggest role when it comes to turning those window shoppers into paying customers.
There are several key benefits you can experience simply by investing in a hosted eCommerce shopping cart.
Save a Lot of Money
One of the key advantages of investing in a hosted eCommerce solution is that you will be able to save a considerable amount of money by doing so. A hosted purchasing cart is very affordable in comparison with other types of different cart software packages and online options. These options were specifically designed to save users a substantial amount of money. For example, you will be able to save money by not having to hire an additional Internet hosting company. Keep in mind all of the subscription fees and provider fees that need to be taken into consideration.
Save a Substantial Amount of Time
When your customers are shopping through your website, the amount of time that is spent within your web hosting shopping cart is crucial. As mentioned earlier, the rest of your website would have essentially done its job simply by driving your potential customers to this point. Studies have confirmed that you can lose 25 percent of your consumers just by not having a webpage load within the first four seconds. By not providing an efficient and expeditious process at this particular stage of their shopping experience, you will basically be dropping the baton right before your sale crosses the finish line.
Keep in mind that over 70 percent of online shopping carts are abandoned and 16 percent of those consumers do so due to technical errors, according to Savvy Panda. A hosted website shopping cart receives 24/7 technical support and service as well as regular updates from its hosting provider. These updates are required in order to make sure that the overall website continues to run efficiently. Increasing the efficiency of your shopping cart, then, is one of the first tasks that are accomplished within this checklist due to the nature of the site itself.
Increase the Efficiency of Your Shopping Cart
One of the biggest advantages of your web hosting shopping cart is that you will be able to have an increased level of efficiency overall that other shopping cart software packages and online alternatives simply cannot provide you. In addition to loading time delays, another major issue that consumers have with most shopping carts is the extensive list of technical glitches and other problems that may arise while they are trying to finalize their orders.
Keep in mind that over 70 percent of online shopping carts are abandoned and 16 percent of those consumers do so due to technical errors, according to Savvy Panda. A hosted website shopping cart receives 24/7 technical support and service as well as regular updates from its hosting provider. These updates are required in order to make sure that the overall website continues to run efficiently. Increasing the efficiency of your shopping cart, then, is one of the first tasks that are accomplished within this checklist due to the nature of the site itself.
More than Just an Online Option
When it comes to selecting the shopping cart that you will end up using for your eCommerce website, you need to always remember that it is much more important than you may think. It can be easy to become distracted by the other aspects of your eCommerce website to the extent that you forget all about taking full advantage of a premium shopping cart option. Keep in mind that if your shopping cart is not where it needs to be in overall performance and efficiency, you will not be able to close any sales at all. Before you start to spend so much time on your homepage and gallery, therefore, make sure that your web hosting shopping cart is in place and ready to work.