Some of the most commonly asked questions or one of Google’s most searched queries would be “How to increase your website’s traffic for free?”.
From the moment one creates a Website, the next step is always to reach the right audiences and drive relevant traffic to it. Amidst the ocean of billions of web pages, it is challenging to match the competition and pull through it.
There is no predefined set of rules that needs to be followed or formulas that always work. The reason is – every website is different, and so is its domain and objective. But, there are some sure shot ways through which you can begin seeing results in terms of traffic.
Here’s a rundown to five incredible ways to increase traffic of your WordPress Website.
- Make your Website Search Engine Friendly
Content is the King. And there is nothing that denies this fact. It would help if you also kept in mind that you are taking care of all the technical aspects, i.e., easy indexing of your websites, meta tags, meta descriptions, alt tags for images, and many more. To make your indexing easy, make sure the privacy settings of your Search Engines, i.e., Google and Bing, must be made visible.
In fact, for all those who have a business can leverage Google Search Console in positioning your website to make it to Google’s top pages. This can be achieved using Webmaster Tools.
- Play the keyword game wisely
Yes, keywords might sound basic and the first step towards achieving traffic. But imagine if you could find the right set of keywords, the search queries people fire to get to your website.
Things like search volume and its competition play a vital role in giving a boost to your traffic. Meanwhile, you also should take care of placing long-tail keywords and not just common keywords. Long Tail Keywords has its importance in the eyes of Search Engines.
But do not overdo it. Yes, using keywords to rank is one thing, and stuffing your content with keywords is a crime in the eyes of a Search Engine.
Rather than hard-selling your service, sell the value to your customers. And this is not true to this example – it is a hard truth that is not only driving the present but is also going to rule the future of online businesses.
Today’s customers don’t believe in getting nagged from the sellers – they want to be more independent; they want to be the decision-makers. If anywhere they’ll feel they’re being pushed into buying your products – they’ll leave you.
- Write Blogs Consistently
Be it achieving traffic or curating a brand name for your business, the key to its success is consistency. If you are into the brand game, you’ll want to make sure that you play around one central idea or value and create campaigns around it.
Similarly, you have to feed your readers and potential audience with fresh and regular content when you have a website selling products or services. The more content you’ll write and publish, the more keywords you’ll be able to target, and more visitors might end up searching at your website.
It is believed that blogs with a higher frequency, say around 15-20 blogs a month, are likable to receive more audience and traffic.
Blogs are often misjudged to be for creative writers or say, hobbyists. But, the truth is every business, organization, or personal brand can and should do blogging.
A business blog might be about new updates, services, products, or best practices – educating the audience and making them pay a regular visit. These audiences often take the shape of direct traffic, i.e., the next time, they’ll directly type your URL and read your blog instead of googling it.
Also, updating your blogs regularly would signal search engines that your website is LIVE and KICKING.
- Fix the Broken Links
Probably one of the most underrated tasks when it comes to optimizing and increasing traffic for your blogs. There are so many inbound and outbound links that are exchanged between your blog and other websites. This would include back-linking from high authority websites as well.
So, if these links are dead or ending up with 404 error, it would result in broken links. Make sure you ask these websites to share the new links so that these are fixed.
Many other reasons lead to broken links, including the web page doesn’t exist, the URL is updated, and many more.
- Optimize Page Speed
Do you know, slow-loading websites lead to a revenue loss of $2.6 billion every year. The fact is pretty alarming. So, if you have been ignoring your website’s speed till now, it is time you pay attention and fix it asap.
Imagine you receive a decent amount of clicks and impressions for your website, but as soon as the user lands on your web page, the user will bounce and never come back due to low loading speed. Hence, you lose not only your audience but also business and revenue.
You can test your website’s page speed scores in Google PageSpeed Insights tool – its a Free tool. You can check page speed and get recommendations on how you can fix them to optimize them and increase your website’s performance.
So, these are some ways to be implemented if you are stuck in finding great methods to increase your website’s traffic. Down the line, it is evident that content is the heart of any marketing strategy. The better your content sounds, the better it gains visibility. The evolution of Search Algorithms also emphasizes more on value-oriented and educative content.
For better results you can always hire dedicated WordPress Developers from an agency. Their experience is noteworthy as they have worked on a span of clients belonging to different domains.
Anything you write on the internet if it serves a purpose, solves a problem or educates people. Good content always finds its way around and is shared and consumed by online communities.You can always take care of the technical aspects of your websites once your content is in place.