Any idea how many WordPress plugins are out there? No? Let me break it to you that there are about 43,458 WordPress plugins serving millions of people across the world right now with more than 1.2 billion total downloads.
Now, which one would work best for you? To be honest, with this much choice, your probability of getting confused in which WordPress plugin to choose is really high. So, here I am with a list of 9 of the Best WordPress Plugins for Marketers.
1. Google Analytics WD
Google Analytics WD is an advanced and feature-rich WordPress Google Analytics plugin . It’s the official member of Google Analytics Technology Partners Program , that’s why it’s equipped with the most advanced tracking and reporting functionality. It’s tracking options are impressive, allowing you to track literally any kind of interaction on your website, from real time visitors to site speed,content, traffic sources, pageviews and browsers used on your website. It also provides statistical data for the linked AdSense and AdWords accounts. Its Ecommerce tracking functionality is a great option for marketers and business owners to get valid data on overall sales performance.
If there are, however, specific data sources that you want to exclude from the reports you can easily filter them out. You can ignore interactions from specific IP addresses, cities, countries, users, etc.
With Google Analytics WD you can track custom dimensions based on logged-in users, post types,categories and specific publishing years and months. It also enables you to track targeted activities and get custom reports on any metric and dimension. The plugin is distinguished with its alert and pushover notifications, which instantly notify you whenever a prespecified condition or interaction is accomplished on your website.
2. Google XML Sitemaps
If you are wondering why I have rated Google XML Sitemaps as the number 1 WordPress plugin for marketers, it boasts of over 1 million active installs and is rated 4.9 out of 5 stars. As to what it does, it is designed to help search engines (Google, Yahoo, Bing and so forth) index your WordPress platform better by creating an XML sitemap. This enables search engine crawlers crawl through your website structure seamlessly to retrieve whatever information they need. This plugin also notifies search engines of any new content, which is updated on your site.
With over 1 million active installs, Akismet follows Google XML Sitemaps with its 4.8 stars rating. What makes it so popular for marketers? Well, it takes care of spammy comments, which are a serious nuisance for marketers. It is designed to eliminate spammy comments in the most convenient manner. It automatically reviews and filter through your blog comments to spot anything that’s spammy in nature. It checks and filters the misleading links. This enables you to take control of what you want to display on your site.
4. W3 Total Cache
1 million + active installs and 4.3 out of 5 star rating means this WordPress plugin is quite good at what it does. It is a great tool if you want to enhance the overall performance of your website. Marketers are able to offer their visitors a better experience because this plugin helps them optimize server performance, reduces download times, provide enhanced CDN integration and much more.
5. Yoast SEO
One of the reasons behind Yoast SEO’s million plus downloads and 4.1 out of 5 stars rating is that it capitalizes on already powerful default SEO capabilities of WordPress. So many people swear by its efficacy because it takes special care of the content you create, compelling you to pick a specialized keyword every time before you start writing something. This helps you go extra mile to stay focused on driving in the right traffic towards your website.
6. Jetpack by WordPress.com
What do you say of a WordPress plugin when it has over 1 million active downloads and a ranking of 4 stars out of 5? Of course, it means the plugin is serving its purpose aptly, which is what makes this plugin so popular. Jetpack by WordPress comes loaded with some advanced features, such as content tools, analytics, mobile themes and much more. All these features make a marketer’s job really convenient and efficient.
7. Google Analytics by Yoast
Every marketer wants to keep track of the performance of their website. Google Analytics by Yoast plugin is designed specifically to help marketers with that. It does this by integrating with Google Analytics API and you can simply use your WordPress account to keep track of how your website is performing by resorting to the added data on search result pages as well as error pages. If you are a marketer involved in extensive reporting, this plugin is the best solution for you. Over a million people have installed this plugin and it enjoys a ranking of 4 out of 5 stars.
8. Broken Link Checker
Broken links can become pain in the neck for any marketer, keeping track of them and resolving them can be quite a tedious job. That’s where WordPress users get lucky because of this amazing plugin, which has been downloaded more than 400,000 times with a rating of 4.2 out of 5. It analyzes your posts to spot any broken links and notify you of them immediately. With this plugin, you can mend a broken link from the plugin page itself instead of manually digging into each post to do so.
9. Revive Old Post (Former Tweet Old Post)
Yes, Revive Old Post was known as Tweet Old Post, formerly. It has more than 80,000 active download to its credit with a 3.9 out 5 stars rating. Why? Because it helps marketers revive the old posts on their blog. It automatically shares them on social networks like Twitter, LinkedIn and Facebook. You can even schedule posts with this plugin and manage multiple accounts as well.
Marketers have quite a diverse job description. There are so many things they have to take care of in order to stay on top of what they intend to do. That’s why they are always in need of cheeky tools that can help them do what they want to do efficiently and effectively. All the WordPress plugins listed here are designed to do their respective jobs seamlessly well. Depending upon what you want to do at any given time, any of these plugins can be a great help, truly worth a try.
We would love to hear from you which plugin has done the trick for you. Feel free to share your personal experiences and opinions with us in the comment section below.
Khawar Zaman is an ecommerce consultant, having expertise in developing ecommerce solutions, sales and internet marketing strategies. He is the co-founder of Technorian.com, a WooCommerce and Magento support specialist company, which also specialize in providing dedicated developers to start-ups.