Important Factors To Consider When Designing a Website

We live in a digital era where the number of online consumers is significantly increasing day after day. Tapping into this lucrative market is the dream of any entrepreneur.

To do this, every business owner has to establish a successful online presence. One of the most effective ways of doing this is to create a website for your business.

Web design is a crucial aspect in the growth of a business. If a consumer dislikes your company website, there is a likelihood of them leaving the website as soon as they logged in. Doing so increases your bounce rates which, in turn, affect your SEO rankings and traffic to your website.

However, with professional Minneapolis web design, you avoid mistakes in the designing of your website, which could affect user-experience and minimize ROI.

In this article, we are going to discuss major things that should be factored into the design of your website to make it more user-friendly and engaging.

User-friendliness

One of the most important factors that should be considered in web design is its usability. A good website should be user-friendly to the average user. Not everyone who visits your website is a programmer or computer savvy. As such, the website should be simple enough for them to peruse through pages without much struggles.

Speed

Website speed plays a detrimental role in user experience. Research states that the average website visitor will wait for approximately 3 seconds for a webpage to load. Failure to which, they leave the page and redirect to your competitor.

With consumers consistently leaving your page, your page’s bounce rates increase, causing adverse effect on your SEO rankings. What’s more, you lose out on potential business.

Aesthetics

It is said that there is no second chance to a first impression. As such, website owners have a few seconds to make a good impression to website visitors. To keep visitors on your page for longer, the website has to be attractive.

From the layout to the images and color, everything should be sharp and clear. The color scheme to use depends on your nature of business. If it is a fashion business, the use of bright colors would be appealing. However, more subtle colors would be appropriate for a law firm’s or corporate website.

Responsiveness

Currently, having a responsive website for your company is critical in ensuring overall business success.

With the technological advancements happening, more consumers are shifting from using desktops to various mobile devices when browsing online. As such, creating a website that is dynamic and conforms to the changes in screen size across different devices ensures more traffic to your website.

Content

Producing high-quality content for your website should be an everyday agenda. Even if your website is responsive, loads faster, and is user-friendly, web traffic will come to a halt if the content published is not compelling or engaging.

Content marketing being one of the major strategies entrepreneurs use to attract consumers, poorly-written content is counterproductive to such efforts. It is the reason why many websites continuously need fresh content and as such, courage guest blogging.