Getting ahead of the game in the interior design industry can be challenging, especially in the digital era when there is so much focus on driving online business and brand design. Using a variety of online tools can help interior design agencies get ahead of their competition and one of these is WordPress. This is a free, open-source content management system (CMS) that allows users to build and host high-quality websites.
Building an interior design website with WordPress can be very beneficial, as it’s SEO-friendly, highly versatile, and enhances user experience. All of these can help your interior design brand gain a better reputation, as users will have a better experience when navigating through your website, which is great for boosting engagement and driving traffic and conversions.
We have constructed this guide to help you build an interior design website using WordPress that will make your business a success within the competitive industry. Whether you have an interior design company or want to learn more, make sure to continue reading.
How to Build an Interior Design Website with WordPress
1. Select Domain Name and Hosting Service
The perfect domain name and hosting service will make a huge difference to the success of your interior design website, so it should be your first step. A domain name is the web address that users need to search to access your website and a hosting provider is how your website files are stored.
Your domain name should be easily recognisable and brandable, as this will help users find your website and make them instantly aware of what you are offering. Short, simple and memorable are the three things you should target when selecting your domain name. Selecting a hosting provider is more of a challenge, as you need to find one that is trustworthy. There are several hosting providers you can choose from, such as GoDaddy, WP Engine, BlueHost and more.
2. Choose a Theme
After you have installed WordPress, you will need to choose your website’s theme. This includes the layout, colour scheme and overall design of your website, which can be very important when it comes to user experience. WordPress has a large variety of different themes, so you should take your time in ensuring that you choose one that best represents your brand and style. For example, if you sell cushion covers, you should select a theme that instantly gives users that feeling.
The Responsive theme can be a great choice for start-up interior design agencies, as it offers over 100 templates that are all highly customisable. You can optimise all of these templates for mobile devices, which is essential in the digital era when most websites are gaining more users from mobiles compared to desktops. This will make your website look great no matter what size device they are using.
3. Install Responsive Starter Templates Plugin
You must install the Responsive Starter Templates Plugin if you want access to the repository of over 100 starter templates. All you need to do is go onto the ‘Plugins’ section on WordPress and search for “Responsive Starter Templates” and click the “Install” button. You can then activate this to gain access.
4. Import Interior Design Template
You can look through the over 100 starter templates to find the best ones that would represent your brand and suit an interior design company. Searching “interior design” in the search bar will give you recommendations for templates that would best fit a website that is about interior design. Once you have selected one of the templates, click on the “import site” button followed by the “launch site” button.
5. Use a Theme Customiser
You can choose from different settings to customise your interior design website to fit your requirements and make it more beneficial. To do this, you need to click the “customise” button on WordPress which will open the theme-related styling settings. You can add, remove and edit any logos, pages and menus in the customisation section.
6. Edit with Elementor
The “Edit with Elementor” button can then be used to add more uniqueness to your website and separate it from the rest of the competition. You can edit the main content sections of your interior design website and include more keywords that will give you the best chance of ranking higher in search engine results pages (SERPs). Photos, videos and other media can also be added with the elementor section.
7. Publish Your Website
Once you have finished with the customisation and personalisation of your interior design website, you can review it and click the “update” button to see all of your new additions go live. Your new interior design website will now be good to go and you should start to notice an increase in traffic, engagement and conversions.
8. Track Analytics
You should keep a track of your website progress and see whether you are gaining more positive analytics. If you aren’t, you should think about making other alterations to your WordPress website to ensure that it is competing with other businesses in your industry.