Every website relies on more than just a great design. Each is built to serve a purpose, whether it’s to inform, sell, connect, or entertain. But regardless of its specific goals, a site needs a few essential pages to ensure visitors can easily find key information.
While the layout and details may vary, every website benefits from a few foundational pages that build credibility and guide user experience. We’ve rounded up seven essential pages you must establish well, no matter what.
1. A Well-Designed Home Page
75% of users agree that designs are crucial to building a website’s credibility. Your homepage is the gateway to your website, so it must be appealing, intuitive, and informative. But how can you achieve those?
You should focus on communicating who you are, what you do, and the value you bring with your brand. This page is often the first impression, so it should have a clear and inviting design.
If you use WordPress, we recommend you use a minimalistic design with a hint of highlight colors to represent your brand identity. Also, make sure your homepage has easy navigation to other key pages to make it look and feel professional.
2. A Clear and Concise About Us Section
The About Us section is where you give visitors insight into your brand story, values, and mission. This page should humanize your brand by allowing visitors to connect with your team, your journey, and what sets you apart from competitors.
Many brands add photos of their team, a brief history of their business, and a description of their core values. You can also try this rule of thumb and even add a presentation video about your business to make the page even more impactful.
Remember to be clear and authentic. It’s recommended to use conversational language to resonate better with audiences. Don’t forget to add visuals to this page, as they please visitors’ eyes.
3. Compelling Product/Service Pages
Product or service pages are where potential customers learn what you offer and why it’s valuable to them. Each product or service should have a dedicated page that clearly describes its benefits, features, pricing (if applicable), and other relevant information.
You can also add high-quality images, videos, testimonials, or case studies to your product pages. These elements give visitors a better sense of what they can expect. Don’t forget to put a CTA as well. Here is a good example of CTA on a website by Lead Learn Leap (LLL).
Some companies also add existing portfolios on their product/service pages. If this strategy is possible for you to implement, it can be great to showcase how your business benefits others in a real-life scenario.
4. A Contact Page
A contact page is essential for making your business approachable and accessible. This page should provide all necessary contact information, including email, phone numbers, physical addresses (if relevant), and links to social media profiles.
To enhance usability, consider adding a map to show your location and clear instructions on how to reach you. A well-constructed contact page shows you’re available and willing to engage.
You can also include a form to request a quote, book a consultation, or join your mailing list. This extra functionality makes it easy for potential clients to engage on their terms and can improve lead generation.
5. A Well-Written Blog Page
One of the main functions of a website is to share valuable content, such as written blogs. By posting high-quality content, you signal to your audience, potential customers, and search engines that your website is active.
More importantly, a well-written blog provides insight into industry trends or helpful guides to your audience. When you share valuable content regularly, you can also position your brand as a thought leader while driving organic traffic to your site.
For example, a voiceover agency can write blogs relevant to voice acting and career prospects in this field. Take a look at an example of a well-written blog page by Voissee.
Make sure your blog content is well-organized with clear categories. Add an intuitive search function and social sharing options to make it easy for visitors to find and share valuable content.
6. A Comprehensive FAQ
As you may already know, the FAQ (Frequently Asked Questions) page answers common questions. This page has become essential as a way to reduce customer service inquiries and build trust with potential clients.
However, many might find it rather confusing about what questions should be put on this page. Just in case you’re also dealing with such issues, here’s a list of possible question topics you can consider:
- Payment methods.
- Shipping policies.
- Service limitations.
- Product functionality.
- Troubleshooting tips.
You can add more questions to your FAQ list. You can work with your customer service team to find out what particular issues audiences often face regarding your product or services.
A comprehensive FAQ should be clearly structured, with questions grouped by category to enhance usability. In addition, using simple language helps ensure that answers are accessible to a wide audience.
7. A Clear Privacy Policy & Terms of Service Page
Privacy and legal pages are essential for maintaining transparency and complying with regulations. The privacy policy informs users how their data is collected, stored, and used, which is especially important for eCommerce sites.
The Terms of Service (ToS) outlines usage guidelines, limitations of liability, and other legal details. These pages not only protect your business legally but also show customers that you take data privacy seriously.
Write this page with clear and easy-to-understand language. Keep everything concise so that readers can comprehend the content more effectively.
Wrapping Up
Your website must have functional pages that inform as stated above. Those essential pages above aim to inform, engage, and build trust among your audience. When they constructed properly, you can potentially drive high traffic and conversions.
From the homepage to privacy policies, you create a holistic experience where users can intuitively find what they need. Additionally, optimize your website with SEO and mobile optimization to make it discoverable and adjustable to smaller screens.
If possible, consider language options to make your website inclusive and user-friendly. A well-structured website is the foundation of a credible and successful online presence.