Social media lets your audience voice their concerns about your brand publicly and forcefully. It is for this reason that any business requires a tool or tools to filter out the fluff from the critical feedback that can help your business grow.
As a business, you need to know which campaigns are bringing in more conversions and sales. For this reason, social media tools come in handy as they do all the required analysis and present factual data. It’s important to know if the returns are worth the money invested.
If you find yourself having a hard time determining which social media marketing strategies are more profitable, this article is written just for you! Below are the seven hottest social media tools you need to look out for in 2018.
As you concentrate in building your business through social media, do not shun away from the fact that you could lose everything you have worked hard to get for years in case you are hit by a data disaster. Therefore, it is prudent to make use of SharedCount which will ensure you retrieve all the data you consider important, including your past social media marketing plans regardless of what happens.
Do you want your small business to succeed in the ever-changing social media space, read on and get the best out of these bad-ass tools!
HootSuite provides both a free package and a paid package which will cost you $34.99 per month.
HootSuite is a tool that allows you to optimize and manage all social media platforms in one dashboard. Commenting and messaging becomes effortless also enabling delegation of tasks to social media administrators.
It also enables you to monitor hashtags and keywords used to search for your brand. It will let you stay abreast of your competitors as it allows you to know what people are saying about your brand, and listen to your competitors.
This all-in-one reporting tool will give you reports on content sharing on several social media platforms and the effect they have on your ROI (Return on Investment). It comes with widgets such as social media, blogging, email and many more, which you can use to customize the dashboard to give you reports on Twitter engagements, Google Analytics and Facebook ads.
Cyfe enables you to track sales, social media mentions and expenses easily. It comes with a free package and a premium package which will cost you $19 per month.
Oktopost lets you know from which social media platform a visitor came. You can also sync Oktopost data with the automation tools at hand. Comes with a free trial version and a paid version that costs $2400 per year.
The primary role of the buffer is to schedule posts to social media platforms. It posts on pre-determined time and dates helping you reach out to a specific target group at the optimal time. Buffer will let you track engagement metrics on your brands such as likes, comments, shares, and clicks.
- Google Analytics
Google Analytics is used on websites and blogs. But, this tool can also be used to monitor your social media progress. You can set it up to show you from which social media platform is the highest traffic.
You can effortlessly monitor which social media campaigns are moving users to your site, leading to conversions and also their response to the different campaigns.
- Customer Lifetime Value Calculator
If your primary goal is to connect with new audiences then Customer Lifetime Value Calculator should be your most valuable tool. CLV provides you with information on new leads and what they are worth. It gives you an edge on knowing whether a lead is worth the investment. You can create CLVs tailored for specific customer groups. The information gathered can aid you to determine the amount you are willing to shell out on engagement campaigns.
Kissmetrics Comes with a 14 days free trial package and a paid plan starting at $200 per month. It is an analytics platform that collects data from every customer that visits your site. A person is tracked from the first time and through subsequent visits. It gives you information on when a customer visited the site and when he or she left.
The stand-out feature is that it analyzes from which social media platform a person is. It is a neat tool to monitor customer behavior.
All the above tools and many more are a must have for the success of your social media marketing strategies. Every marketer wants a return from the investment made. These tools will give you reports on foreseen profits or losses. Thereby, giving you time to resort to other strategies.
Whether your primary goal is getting new audiences or increasing revenue, the said tools will come in handy for you to realize your goals.