One of the best things you can do for your sales funnel is have a designated sales page with your product or service described and showcased for your future customers. Your sales page is the last thing they’ll see before deciding whether or not to purchase your product or service. Because of that, having a strong sales page with a clear call to action should be a key part of your business strategy. Clickfunnels is a popular tool used to design every aspect of your sales funnel, including the sales page.
Today, we’re going to discuss some tips to using Clickfunnels to design a beautiful sales page.
1. Start with a Mission
The first thing you should do before even logging in to Clickfunnels is to decide on a mission for your sales page. Your sales page mission should include not only what you’re trying to sell but also who you’re trying to sell it to. Creating a customer profile early in your sales process can help you ensure that your sales page is optimized to best reach that specific customer. That, in turn, can have a drastic effect on your conversion rate.
2. Choose a Template Next
After you’ve decided on your mission, the next thing you should do is log into your Clickfunnels account and choose a template to work with.
Why choose a template before you have any of the information to plug into it? Choosing a template first can allow you to design your images, logo, and text to be the right size for the space you’re using. This, in turn, can help you optimize the design you choose to use while ensuring that your sales page looks great. Remember: Customers do judge a book by its cover. If your sales page doesn’t look amazing, customers are going to assume your product or service is subpar as well.
3. Invest in Your Product Description
If there’s one place you shouldn’t scrimp on your sales page, it’s your product description. A solid product description is key not only to converting your customers once they land on your sales page, but also to driving customers there through organic search engine traffic.
How do you invest in your product description? First, come up with keywords that will matter to your customers. There are plenty of tools online to help you find the best keywords for your product. Remember that if you optimize one page for a set of keywords, it should be the only page on your site optimized for those keywords. This will keep you from competing with yourself for Google rankings.
Once you’ve decided which keywords to optimize your sales page for, hire a content writer in your niche to write a compelling product description that has been optimized for those keywords. Ideally, the keywords should appear in the title of the sales page and a couple of times in the text, but not so often that it becomes stuffed with keywords and hard to read. A good content writer will have the expertise necessary to walk this line while also creating content your customers will see value in.
4. Have a Clear Call to Action
A call-to-action (CTA) is an important part of every page in your sales funnel, but especially your sales page. A call to action tells your customers what you want them to do. On a sales page, it might be a button that reads “Buy Now” or “Add to Cart.” These buttons aren’t just there to tell customers what you want them to do, but also to make it very clear how customers can take that action. The last thing you want is for a customer to want to purchase your product and not know how to do it.
Keep in mind that attention spans online are low. People might be viewing your sales page on their phone while in the bathroom or on their work computer while on their lunch break. They’re not going to spend time searching for your call-to-action: It needs to be loud, proud, and easy to find.
5. Have a Logo
Most business owners know to replace pictures in templates with their own pictures, but if they’ve never bothered to have a logo designed for their company, they may choose to omit a logo rather than replace this section of their Clickfunnels template.
Omitting the logo is a mistake. Instead, spend a little money on Fiverr or Upwork to have someone design a logo for your company. Why? A logo helps your audience have trust that your company is the real deal, not a scam. A business logo also helps tie your products or services together under one umbrella. If customers like one thing you have to offer, they’re more likely to buy something else you have if they know that both items come from the same place.
Hopefully, these tips have helped you figure out how to design a sales page using Clickfunnels. Take a look at Clickfunnels pricing plans for more information.