There are many different types of digital advertising, but one of the largest growing segments of it is advertising through video.
With the proper strategies, video advertising can indeed be one of the most effective forms of advertising that your business can do, especially because it’s becoming more and more popular with general audiences on desktop and mobile devices alike.
Here are the best tips to follow for video advertising:
Keep The Videos Short
Here’s a good rule to follow for video advertising: the shorter, the better. This is because people naturally have a very short attention span of only a few seconds.
In fact, even thirty seconds is usually going to be too long, because most people will quit watching and click away in only a fraction of that time.
Therefore, you need to aim to keep your video as short and concise as possible. Aim for a total length of fifteen seconds at the maximum, but to grab the viewer’s attention, you’ll want to have all of the attention grabbing stuff in the first five seconds or at least the first ten.
Every shot in the video needs to account and anything that’s not one hundred percent necessary should be cut out.
Have Them Professionally Done
If this is your first video advertisement or one of your first, you would definitely be wise to have them professionally done. Professionalism and quality go a long way when it comes to video ads, and the very last thing you want is for your videos to seem amateur (because then people can easily form false conclusions about your business).
Fortunately, you won’t need to hire an entire film studio to create your video ads either. Instead, you can hire a less expensive video production service such as Idea Rocket Animation that can provide you with quality content that will draw people to your business: “we choose only the most outstanding creative personnel to collaborate with so that the completed video’s quality can speak well of your brand.”
Make Your Brand Logo Clearly Visible
At some point in your video, likely near or at the end, you will need to reveal your brand logo. It’s important for this logo to be large and clearly visible so that people will remember it and general familiarity of your business will increase it.
In fact, including a large and clear logo in your advertisement can increase general familiarity with your business by anywhere from 25% to 50%, in contrast to using a smaller logo instead. Don’t be afraid if the logo takes up most of the screen in the advertisement, because you want it to be clear and memorable.
Introduce Your Brand At The Appropriate Time
Technically, you can introduce your brand and reveal the logo at any point in the video, as there’s no ‘golden rule’ as to when the brand logo needs to be revealed.
Instead of worrying at which second in the 15-second video you’re going to reveal your brand name and logo, instead focus on where it flows in the most naturally. Viewers won’t care about the timing of the brand reveal, but rather the relevance of it is what matters most.
So while it may seem more common for the brand reveal to happen at the end of the video, if it feels more natural to reveal it at the beginning or middle, you shouldn’t feel afraid to do so.
Finish The Video With A Call To Action
If there’s one thing that every effective video advertisement shares in common, regardless of which brand or business it’s advertising for, it’s that they include a call to action at the end.
The purpose of the call to action is to compel your viewer to pay your business a visit, whereas the rest of the video is really about informing viewers about the brand and how it can help improve their lives.
Your call to action can also be incredibly simple, such as a hashtag or asking the viewer to pay a quick visit to your website. It’s better to have a simple call to action than to have no call whatsoever.
Advertising Your Business With Video
Video advertising isn’t the only effective advertising method that you can use, but it certainly is one of the most effective, and it can be even more so with the tips and techniques outlined in this article.