When it comes to global domination, Amazon comes to mind pretty quickly. This mega-store not only provides customers with everything they could ever want it also supports sellers in incredible ways. Knowing how to optimize your Amazon store will increase sales, market share, and brand awareness. We have put together a quick list of Amazon SEO tips so you can have all of the above and then some.
1. Search Terms Matter
If you think that selling on Amazon is just about uploading your products and writing short titles is the way to go, you are sadly mistaken. When doing a side-by-side comparison you will notice that the sellers who have the highest ranking use what is called longtail, commercial-intent keywords.
Much like a search engine, your customers will use Amazon to look for your product as opposed to browsing categories. Using the right combo will help you stand out and help more customers find you.
Example: Men’s Multivitamin
Weak – Men’s MultiVitamin 60 capsules
Strong – Men’s Daily Multimineral Multivitamin Supplement. Vitamins A C E D B1 B2 B3 B5 B6 B12. Magnesium, Biotin, Spirulina, Zinc. Antioxidant Properties, Immune Health. 60 Capsules
2. Product Details
Optimizing your product page is critical. Don’t skimp on important details about your product description. Make sure to include what your customer cares about such as :
- What problem does your product solve?
- What are the top 5 features of your product?
- Use bullets to keep it short and clear
- Keywords should be used but in a natural way
3. Content and Images
Even if your product is similar to others make sure your description is unique and detail-rich with longtail keywords that will speak and excite your targeted audience. One of the biggest mistakes people make is copying and pasting manufacturer descriptions. There is a reason why most people don’t read that fine print. Take the time to really understand your customers and answer questions before they are even asked.
Pictures are worth a thousand words so choose product images wisely. Amazon is VERY strict when it comes to how your images are used as well as quality.
Images and videos have a dramatic effect on conversions so make sure you always have at least one 1000×1000 pixels or even larger so it can be zoomed in and hovered over. Also, highlight each product angle a real feel for your product.
Always Test Your Listings! Simply paste your ASIN or URL and use Jungle Scout. This is a great tool that will provide you with optimization points and rating issues on your title, images, description and more.
When it comes to selling on Amazon SEO matters. Take the time and optimize your product page and listing to get the highest rankings, traffic, and customer experience you can. Using longtail keywords that are rich with content for your targetted audience as well as high-quality images will affect your click-through and conversion rates. Don’t forget to use tools like Jungle Scout to make sure each element on your product page is SEO-friendly. To make sure your Amazon page is perfectly optimized consider choosing an Amazon SEO agency for expert support.