Are you a digital marketing agency with an extensive offering? This is a great thing, of course, but it’s also a double-edged sword. As a digital agency, your website is going to be your calling card. As such, you need it to showcase all your best work and represent your company’s services and values in a succinct and clear way. It also needs to be fast-loading, SEO-friendly, and easy to navigate. Are you getting dizzy yet?
Communicating all of the services you offer while adhering to all of the above can be ricky. This is where digital marketing videos can come in handy. Read on to learn how you can use demo videos to highlight your most impressive asset: your creative vision!
Create the Perfect Sales Pitch
One of the best things about a video is that you can fit quite a bit of information into a relatively short and easy-to-digest medium. Videos are great because they don’t only tell potential clients what you can do—they actually show them. Visitors to your site will be able to right away see the kind of work you’re capable of providing them with.
Almost 70% of consumers say they prefer watching explainer videos over blogs, infographics, or presentations in order to learn about a new product or service. This isn’t a fact that you want to ignore. Customers and clients clearly respond well to videos, and that’s why they make such a great sales pitch.
Showcase Your Services With Video
Creating a video with all of your best work is one of the best ways to win over clients. There’s no element of actively trying to “convince” them you’re right for the job. It’s only a matter of them watching the video on your website and deciding for themselves.
A well-executed demo video is often all you’ll need for clients to make up their minds. Customer testimonial videos are also very compelling. Remember that website video should also include a call-to-action to contact your agency for a consultation.
Keep The Video Editing Simple
If you’re unsure about whether you’ve got the time (or the god-given talent) to be able to edit your demo videos to make them look professional and impressive enough, think again. With a free video editor with video templates, creating videos that are polished and professional is a total breeze.
Refrain from using too many transitions and sudden cuts like jump cuts as it might distract viewers from the sales proposition. Remember to add your digital agency’s logo to the video to increase your brand awareness.
No matter what platform you’re creating a video for, we’ve got the perfect template. So you’ll never be stuck for ideas again.
Make Amazing Digital Marketing Videos Now
Video is an invaluable medium—especially to a digital agency.