Did you know that over five billion YouTube videos are watched every day? According to a recent report, the average person spends 100 minutes daily watching videos. This makes video marketing an integral part of your company’s marketing efforts. With an effective video marketing campaign, you can increase conversion rates by 86%, improve your brand’s awareness, and boost revenue. If you have been struggling to create a successful video marketing strategy, the following five tips will help you get started.
1. Develop goals for video marketing
Before you begin your video marketing campaign, it is crucial to establish what you want to achieve. This will help you plan an effective strategy to create, edit and promote your video content to achieve your desired results and avoid wasting the company’s resources and time. Typical video marketing goals include boosting brand awareness, promoting your products and services, increasing traffic to the business website, educating your audience, and entertaining them.
2. Define your target audience
An effective way to ensure that your video marketing campaign drives the desired results and avoid diluting your message or content is by choosing your target audience. You can achieve this by creating strong buyer personas or updating the existing ones. Identifying your target audience helps you choose the best social media platforms to post your video content to appeal to a broader client base. However, ensure that you also keep your budget, the average viewing time, promotion, and the sound and size limitations in mind when picking the best channels to broadcast your videos.
3. Tell a story
Focusing on stories instead of sales during video production is effective for boosting viewer engagement. Stories help you to connect with your target audience and enable you to show clients how your products and services will benefit them, triggering viewers to take the desired action. According to recent research, almost 80% of customers prefer brands that include stories in their marketing strategy.
4. Make the first few seconds count
Most viewers decide whether or not to keep watching a video within the first ten seconds. For this reason, you must bring your story to life quickly to grab your target audience’s attention and prevent them from clicking away. This entails clarifying what the viewer will gain from watching your video. Below are effective ways to make the first 10 seconds of your video count:
- Ask engaging, complex questions.
- Show the end results to establish the value of your video content
- State an interesting fact
- Use words like ‘imagine’ or ‘what if.’
- Introduce a challenge and promise a solution at the end of the video
5. Develop a posting schedule
You should establish a consistent posting schedule to keep your audience coming back for more content. Develop a content strategy, then break the stories into various parts that you post daily or weekly, depending on your engagement. You could also space out your video content over time and use it to lead your audience to a big announcement or product launch. This does not only keep your viewers engaged. Posting valuable video content consistently also establishes you as an expert in the industry, which helps build credibility and trust.
Video marketing is a powerful strategy for reaching and engaging with your existing and prospective customers. Define your goals, identify your target audience, tell stories while making the first seconds of the video count and develop a posting schedule to build a successful video marketing strategy.