Promotion is Key
In order to please your attendees and make sure they attend the webinar, you need to promote what you are doing. Send out an email blast to those who you want to invite. Be sure the invitees know when the webinar is scheduled for and for how long. You also need to provide details of how to get into the webinar. You need to create some kind of buzz on social media. You cannot assume that a weekly email blast is going to do the trick. Promote it, but do not overdo it. Too much buzz on social media will cause your attendees to plan something else during that time.
Alternatively, you can use a professional webinar platform such as ClickMeeting that does all this and more so you can simply focus on the content of the webinar.
Your Landing Page has Got to be a Good One
Your webinar landing page is where you direct people to where they need to go. This includes the webinar information. You need to create a landing page that is going to draw the attendees in.
1. Give details on the benefits they will receive for showing up. Most people will not show up unless there is something in it for them.
2. State the day and time. Be accurate with these details. The last thing you want is your audience showing up on the wrong date.
3. Registering for your event should be easy to do. Anything that takes more than 2 or 3 clicks is not going to be worth it to them.
4. Use some reviews to help land an audience. People tend to be followers, not leaders these days. Give them a reason to follow. Provide reviews from the past webinar attendees.
5. Do not distract by providing links to other sites. This may work against you. This may cause people not to show up. They will see the other site and completely forget about what you are offering to them. Do you want your webinar to be successful? Use your main site information only.
Pick a Good Time
1. Try for a weekday. Most people do not want to do anything on a weekend. It should be during the middle of the week. The beginning of the week is too busy. The end of the week is going to be counter-productive. Here are some handy tips on how to schedule your webinar.
2. Look at where your audience is. Is there a holiday being celebrated during a specific time? This may also lead to low attendance.
Most people need a step-by-step plan these days. Give them a detailed one. Do not make it too obtuse for them or complicated. People want to read a simple guide on what everything is about. Too much detail and redundancy will cause your audience to fall back to sleep or get bored. Check out Michigan State University’s webinar instructions as an example.
First of all, you cannot do it all on your own. Secondly, getting some sort of assistance will make it more fun and interesting. Audiences like to be entertained. They do not want to come to some boring, robotic meeting. Breathe some new life into what you are doing. You have to keep the audience entertained. You also need to keep them entertained for more than 5 minutes. An assistant can help you do this.
An assistant will help to prioritize things. They can filter the Q and A period more effectively. They can pick and choose the people being called on more efficiently. An assistant will also help out with any technical issues you may be having. This frees you up to interact with the audience more. Nowadays an assistant does not have to be a person but it can also be a professional webinar management tool.