There are many reasons why it’s important to have a good website design. A well designed website can help a business to improve its brand marketing, while also creating an accessible way for customers to interact and buy from them. In this way, a clear navigation interface, and attention to web apps and features that can encourage interactivity becomes important. At the same time, good website design involves being able to scale a site to work across different platforms and devices, while ensuring that a site is optimized for search engines.
Having a good website design ultimately helps to build or reinforce a positive brand identity. A website that integrates itself well with an overall marketing campaign and a brand through colors, features, the use of logos, and content and offers shared across on and offline platforms, will build customer loyalty. Dynamic web design features and web apps that allow customers to interact with a brand online can also be useful, in the sense of building further levels of loyalty, and by tying into a social media presence.
An important part of good website design relates to how accessible a site is for the average customer. This means having a clear and simple to use interface with options for advanced features. Users should be able to quickly navigate a site and find the content that they need, while also being able to load and explore it without having to deal with lag or overloading. Ensuring the latter speeds should involve coding a site to be as efficient as possible.
Well designed websites are also defined by their scalability, or their ability to be upgraded and adapted depending on different needs. A web designer should be able to quickly implement changes to a site through responsive design, whereby screen sizes, new content, and web apps are integrated to run as quickly as possible depending on different browsers and screen sizes. Responsive design using CSS media queries can be particularly effective here at preventing a site from losing its impact when viewed in different browsers and on different devices.
Particularly important, at present, is to make websites work well on mobile phones and tablets. Sites need to appear at the correct resolution and size without losing information, and need to be designed in such a way as to be just as accessible in a simpler form. Sites that use the same content, but design it to keep key information at the foreground, tend to work best.
Search Engine Optimization
A well designed site should also be able to provide relevant content and keywords for search engines. Doing so is important for ensuring that websites appear in high positions on search engines, and involves knowing how to use the right keywords and internal links to make a site appear more relevant to Google and other search engines. This optimisation process is becoming increasingly difficult as new algorithms are introduced, and should be a priority for any business that wants a site designed to stand out in a crowded market.
Author: Emily recommends Webigence asp.net development services when building your site. Emily runs several successful sites and enjoys the challenges it brings. She can be found blogging about the different things she has had to learn over the years to keep her sites and businesses going.