One of the great things about using Magento as your e-commerce platform of choice is the immense flexibility it offers. Not only can you add plugins to introduce new functionalities to the site you can also develop an entirely custom theme to have a unique, specifically branded online store. The use of a custom theme also gives you the chance to fine-tune every part of the customers’ online shopping experience.
It is not a secret that the right web design can help increase conversion rates. In this article, we are going to go into the specifics and talk about the three web design tweaks that will help boost sales.
We tend to turn to stock image sites when it comes to finding generic images for our online stores. You may already be familiar with sites like Shutterstock and Getty Images where you can find thousands of images to use. While the available images can work really well with the design of your site, going the extra mile and actually producing your own custom images is an investment worth considering.
The main reason why custom images are better is the higher conversion rate that comes with them. When you use photos that visitors can relate to on your landing page, you are actually developing a stronger connection with them. Visitors are more likely to browse through your catalog of fashion items when they see the latest items in the collection worn by someone they can relate to rather than a stock mockup image.
Above-the-Fold Call to Action
A strong call to action is important. You can’t expect visitors to be intrigued enough to learn more about your products and make purchases when there is no clear call to action on the landing page. There are two things you can do to improve sales with a strong call to action.
First, make sure you place the call to action above the fold. Above-the-fold area on a site is the area that is visible on the browser screen when the site is opened without the need for scrolling. A concise and strong call to action (i.e. “Buy Now” or “Start Your Trial Now”) works really well when placed above the fold.
The second thing you need to do is introduce the benefits of following through with the action alongside the call to action itself. Instead of saying “Buy Now,” you can use “Buy Now and Get an Additional 10% Discount” to encourage visitors to follow through.
Show Off Your Credentials
Do you have a verified SSL certificate from Verisign? Did your online store win awards from reputable bodies? Be sure to include the badges that come with these credentials on your main page. Highlight your site’s top achievements and status to further incite confidence.
Many online stores and online business owners rely on the best web design services and marketing agencies to increase their chances of getting this recognition. Getting nominated for a Webby Awards thanks to impeccable site design is among the things you can achieve when working with world-class web designers and developers.
As you can see, these are simple tweaks that can be applied almost immediately. Magento’s modular nature allows you to make changes to the theme and create a truly unique online shopping experience for your visitors. Start implementing the tweaks we covered in this article and see for yourself how they can boost sales immediately.