Want your WooCommerce store to look like one of a kind? Then you have to be creative a bit in making your product pages unique.
Worry not, because you do not have to go out of your way and your comfort to ensure this product page’s uniqueness. We will share why this uniqueness in product pages is paramount as well as the best way with you. So, brace yourself to unfold all the details behind the mystery of why a product page has to be unique and how to get it done.
Give this detailed blog a read to explore why creating unique product pages is crucial and how to get this job done.
Why Create Unique Product Pages?
Here are the most compelling reasons why you should be prioritizing the uniqueness of your WooCommerce product pages:
1. Improved User Experience
Unique product pages are always attention-grabbing for web users. And the more the web user is invested in your product pages, the better experiences they have. If you want your web users to have the best experience scrolling through the website, you should make the product pages unique and worth scrolling through.
2. Improve Customer Engagement
For your WooCommerce product pages and the entire store, user experience and engagement should be a top priority. Having the same old product pages with the same functionality makes them predictable for the users, which reduces the engagement rates. Make your product pages unique so that customer engagement is better.
3. Improved Conversion Rates
With unique product pages, improving customer experiences is achievable, which is why improving conversions is also possible. Any online store that fails to convert store visitors into customers is no less than a failure. These possibilities are higher because unique product pages help in building trust as well as grabbing the user’s attention with reduced bounce rates.
4. Develop Brand Identity
With unique product pages and designs, you can share a signature outlook of your product pages and the website itself. With this uniqueness, you can stand out as the ideal option by telling your brand story through your products. These product pages become your identity and make a place in the hearts of your customers, making them your loyal and well-retained individuals.
What Ensures Product Page Uniqueness?
These are a few ways you can ensure the product pages on your WooCommerce site are unique:
1. User-Friendly Layout and Design
The layout has to be user-friendly for your product page to be unique and likable to the people interacting with it. The more attractive the product page design is, the more appealing it will look to the users. When designing the product pages, you should keep the user in mind so that whatever is up on your website is user-centric.
The product page design considerations include:
- Keep the design simple and clean
- Clear out all the mess and keep the design clutter-free
- Add animations where required, but do not overdo it
2. Customizable Features
The product page is all about products and the unique features these products offer. However, what you offer to the customer may not sit well with their palate and liking. The customer might want to customize the product according to their taste. Is this possible on your website to achieve? Are your product pages customizable? If not, then the product pages are not unique.
The product features that one can customize are:
- Product size
- Product Color
- Product add-ons
- Product material
3. Product Details
A product page has to be complete if it wishes to be unique for its users and this completeness is not limited to the images and videos. Although visual display of products is the best way to convince the user to make a purchase, there is still a lot more about the products other than images that the user wants to know.
The product details that should be there on the product page are:
- Product Price
- Product Features
- Product Description
- Unique selling points (USP)
4. Optimized Product Page
There should be a clear difference between a unique and an ordinary product page. These differences are measured against various aspects and factors and one of them is how optimized the web page is. If you want the product pages to be unique in a way that they grab the audience’s attention, then optimize them for better speed and performance.
The optimization of the product page can be done by:
- Optimize the images by compressing the images and saving them in supported formats like WebP.
- Implement lazy loading for below-the-fold content and images to ensure the elements above the fold appear on time
5. Mobile Responsive
The website has to be mobile responsive so that the user is having the best time interacting irrespective of the device they choose. To ensure the product pages are unique, it is important to make them mobile responsive. The layout and the interactivity for the mobile users must not be affected; otherwise, the web users will have a poor experience.
To make the product pages mobile responsive, you can:
- Simplify the input fields or product fields by cutting down unnecessary fields and adding only important ones.
- Test the designed and developed product pages on multiple screens and devices.
- All the input fields and forms should be interactive and responsive
How To Make Product Pages Unique in WooCommerce?
To make your product pages unique for the WooCommerce store, you can opt for these steps:
- Make the product page design stand out
- Include custom product fields
- Offer something that your competitors don’t
- Cater to your customer’s specific needs
Out of all these ways, we will learn how to include custom product fields to make your product pages unique, because this is the most impactful and effective option.
To add custom product fields, you can opt for these two methods:
- Custom coding
- Custom product field plugin
Let’s explain each of these methods in detail.
1. Custom Coding
You can include or remove custom product fields through coding as well. To do so, the first thing you need is to be skilled at coding. Once you meet this criteria, go to your WooCommerce site’s function.php file and add a few lines of code to add the fields needed.
There are a few drawbacks to this method, which are:
- Adding fields via code is time-consuming
- It requires you to be skilled at coding
- The risks of website crashes are there
- Security risks are higher
- Maintenance costs are higher
So, to avoid these drawbacks, you should avoid this method itself and switch to the most convenient and easiest method.
2. Custom Product Field Plugin
With this being one of the most secure and useful methods, you can create unique product pages. All you have to do is follow these steps:
- Download the WooCommerce product fields plugin
- Go to WordPress Admin > Plugins > Add New and Upload Plugin
- Here, you can upload the downloaded.zip file
- Once the upload is complete, click on install
- After successful plugin installation, activate it
- Now go to the configuration settings and manage these settings
- Click on the “Add New” rule to add a new product field
- Set the field name, label, text, color, and more
- Now in the display settings, choose the product from the drop-down menu to add fields to the product page
- Set conditions on the display of the newly added fields
- Sort the fields and rearrange their position
Within just a few steps and without any mess and risks involved, custom product fields are added to your product pages to make them unique.
Final Thoughts
Make your product pages unique and interactive for web users so that they stay on the website for a longer period and then make a purchase afterward. This can be done through various ways for a WooCommerce store, but the best way is to opt for adding custom product fields, and that too with the help of a plugin. So, get your custom product field plugin for WooCommerce downloaded and installed to ensure unique product pages.