Are you setting up a content marketing campaign for your blog? If so, it’s imperative to figure out what content best resonates with your target audience. Text-based content continues to play an integral role in marketing but adding visual content can be just what you need to better engage your readers.
According to studies, 65% of people are considered visual learners. It has also been shown that 90% of all information the brain receives is visual. This is precisely why online platforms with a particular focus on visual content have done so well over the past decade. Just think of Instagram, YouTube, and Pinterest.
The good news is that you don’t have to be a social media behemoth to experience an increase in user engagement. You just have to know the different types of visual content to make your blog stand out.
If there’s one thing you should start with, it’s definitely infographics. It’s a way of presenting complex data into something more compelling and easily understandable. Using a visual display instantly engages your target audience and encouraging them to peruse your content without requiring them to go through a ton of text.
The layout and design of your infographics must be carefully planned. Every single design element must align with your brand identity while ensuring they work cohesively in presenting the information or message you want to convey.
The magic of infographics is its ability to turn the most mundane statistic into something interesting. This type of visual content also gets circulated throughout the web, which means it doubles as a traffic generation method.
World-renowned evolutionary biologist Richard Dawkins didn’t know that the term “meme” which he coined four decades ago would eventually become a quirky form of visual content on the web. Memes are images that often come with humorous captions.
Sharing memes is an excellent way to show the fun side of your brand. It also helps set yourself apart from other bloggers. Still, you need to determine whether memes are appropriate for your niche and audience. This is surely a must-try if your target the younger demographic.
Presentations have always been used effectively in boardrooms and classrooms, but you can now use this type of visual content on your blog as well by using sites like SlideShare. For the most part, presentations and infographics serve the same purpose. Usually, presentations are preferred if you’re working with a larger scope.
Whiteboard animations are also a form of online presentations. Many bloggers use this when their content involves giving instructions to viewers. Again, careful thought must be given to the layout and design of your presentations to make them as impactful as possible.
Here’s one of the most underused forms of visual content. Screenshots can be a great way to grab the attention of prospective customers, particularly if you’re selling a digital product. By showing them screenshots of your mobile application, for instance, you give them an idea of what to expect from your product or service before shelling out money.
Another way to use screenshots on your blog is to capture customer comments and reviews. 9 out of 10 online users read reviews before doing an online transaction, so this can mean a lot for your conversion rates.