The Importance of User Generated Content and How to Get It Right

There was a time, before the internet, when word of mouth advertising was what most companies tried to capitalize on. While they could advertise on radio and television or place ads in newspapers and magazines, it was a time when referrals were the backbone of most businesses, especially local mom …

5 Reasons Why Outsourcing is the Way to Go For Your Business

With many worldwide economies heading towards globalization, many companies are bound to gain a critical competitive advantage over others. This is mainly through optimizing efficiency, cutting down on costs, and improved customer service. But how can you do all this within a limited amount of time? Well, outsourcing or offshore …