The Importance of User Generated Content and How to Get It Right

There was a time, before the internet, when word of mouth advertising was what most companies tried to capitalize on. While they could advertise on radio and television or place ads in newspapers and magazines, it was a time when referrals were the backbone of most businesses, especially local mom …

How to Start a Blog

Are you an aspiring blogger? Do you want to use blogging as part of your company’s marketing? Then you may have surfed the web already to gain inspiration, or even grabbed a pen and paper to make a draft of what the blog is going to be about. In addition, …