Creating a whiteboard animation video is one of the best ways to share a marketing message and draw attention to a business. However, some of these videos are better than others. Creating a poor quality whiteboard video is a poor reflection of a business and can even harm the reputation of that business. Below are some of the most important questions you should answer before creating a whiteboard animation video.
Who Is the Target Audience?
First of all, you have to know exactly what kind of people you want to view your video. These people have certain interests, concerns, fears and other requirements and your video has to encapsulate all of these factors.
To do this effectively, it’s vital to carry out the proper research. Questionnaires, surveys and analysis of other customer-related information will give you a clearer picture of the things your target audience expect to see in the whiteboard animation video you produce.
Who Will Create the Whiteboard Animation?
When it comes to the creation of a whiteboard animation video, you have many options available. A wide range of whiteboard animation systems are available, which means you can do the work yourself or in-house. However, there is a steep learning curve and this activity can be time consuming.
On the other hand, you can hire professionals like Spiel who specialise in these types of videos. You simply send them your requirements and they work with you to develop a high quality whiteboard animation video.
How Much Will It Cost?
Price is usually a key concern, so it’s important to look for an option that suits your budget. However, don’t automatically choose the cheapest option available because you may not get the quality you expect. Before you make a final decision about how much to spend, look at the previous work completed by different whiteboard animators and how professional their work looks.
What Content Will Be Included?
You should think carefully about the content that will be included in your video. You will need to write an informative script that covers all of the main points you want to include. High quality images, text and a voiceover also need to be included. When you have compiled this content, get a second opinion before creating your video. If someone else is doing the video for you, they will usually edit your content and make certain suggestions.
Call to Action
Your whiteboard animation must achieve a specific goal. This means you need to include a strong call to action. Typical types of calls to action include asking the viewer to phone you, to visit your website, to buy a product or to subscribe to an email list.
Whiteboard animation videos are an extremely powerful marketing tool. Unfortunately, they are not always produced to a high quality or don’t achieve the outcome you hoped for. However, if you address each of the questions mentioned above, you are much more likely to produce entertaining, informative videos that produce the outcomes you hoped for.