If you want to get found in the search engines, you need backlinks. But how to you go about getting these? While backlinks are not the only thing to focus on when you want to improve your SEO, they are one of the most important factors.
Here’s what you need to know to start building and earning more powerful links to your site.
A Quick Overview of Why You Need Backlinks
Backlinks are important because they are like a vote in the eyes of Google and the other search engines. When a website links to yours, this suggests that there is something worth linking to. If a high-authority website links to your site, this is even better.
So without going into too many details, just know that they are very important (and you can read all about the importance of backlinks here).
So how should you go about building backlinks?
Search for the Obvious Places
There are a lot of backlinks that you can create relatively easily. These won’t have a huge amount of impact on your overall ranking, but they are still important and should not be left out.
Start by searching for relevant directories where you can list your business. These might be local directories, and sometimes these allow you to add a link to your website.
These will show Google that you are a real business operating in a specific area, and this can be good for your local SEO efforts. Don’t go crazy and add your business to hundreds of directories that are not relevant, but do ensure you have a presence on the most important ones for your industry and your location.
Create High-Value Content
The best long-term strategy for creating backlinks is to publish content that other websites will naturally want to link to. High-value content could consist of authority pieces where you go into more depth than anyone else has done before on a specific topic.
Other websites like to provide their readers with the most authoritative content, so they are more likely to link to you when you provide them with something of real value.
By getting into the habit of publishing content that provides genuine value on a regular basis, you will be doing a lot of good for your overall SEO strategy.
Publish Guest Posts
Another popular way to build backlinks to your website is to publish guest posts. These are where you publish a post for free on another website or blog. The owner of the website gets free content, and in return, they will allow you to link back to your website.
If the website linking to you is an authority in its niche, this could be a very valuable backlink. In addition, guest posting can increase direct traffic to your website. And simply having a guest post published on an authority site can improve your reputation as an authority yourself.
Publish Blog Round-Ups
Another tactic to employ is to publish a regular blog round-up. This could be a weekly or monthly blog where you mention and link to the best blog posts you have read recently.
This will provide value to your own blog readers, but you can also use this to make friends with other website owners. By simply reaching out to them and letting them know that you are going to feature them, this is a great way to build relationships, and then they might be more inclined to link back to you in the future.
Reach Out to Influencers
Influencer marketing is getting a lot of attention these days, and that’s because it can be highly effective when you pull it off. Start by looking for influencers in your niche. Who are the people who have the largest number of social followers? Who are the people who everyone seems to know?
Reaching out to them is a long-term strategy. You might want to start by commenting on their blog or responding to their tweets, and you could share their content without asking for anything in return.
Over time, you will get on their radar, and you could then reach out to them directly and recommend some content that you have created. If the content provides value to their audience, they might share it, and this can lead to lots of backlinks if their followers share it too.
Get More Links & Give Your SEO a Boost
No matter how you decide to go about earning and building backlinks to your website, make sure you work on it regularly. Try to dedicate some time each week to working on your backlinks. Ultimately, being consistent is the way you will enjoy success in the long term, and then enjoy all the benefits that come from getting more links to your site.
Declan Patterson is a small business marketer. He likes to help others be successful by posting his insights on varioius startup and business websites.