Landing pages are incredibly effective tools for pushing prospects through the conversion funnel, but are you making the most out of your pages? If not, then you’re letting a golden opportunity slip through your fingers.
Five Proven Landing Page Design Hacks
The good news is that you don’t have to figure everything out on your own. By studying what others are doing and applying similar techniques to your own landing pages, you can hack your way to success. Here are some pointers:
1. Use Multimedia Elements to Offset Text
Text-heavy pages no longer perform super well. However, sometimes you need a text-heavy page to push your visitors through the conversion funnel. The key here is to offset your text with multimedia elements that engage the senses.
This page from The Grooves is a perfect example. In order to convey all of the information customers need to make an education decision, the page needs to contain lots of text. However, in an effort to breathe life into the page, they incorporate a video at the top and a map at the bottom. This breaks things up and provides visual relief for visitors.
2 . Make Opt-In Forms Simple
Unless you have the ability to make a direct sale from the landing page itself, chances are, you’re collecting information from visitors via an opt-in form. Make sure you know what you’re doing when integrating an opt-in form into your landing page, though.
The goal should be to keep the form as simple as possible. The fewer the fields, the higher the conversion rate. While there are situations where more fields can be better, you’re going to generally have superior results when there are one to three succinct fields.
3. Simplify the Color Scheme
Don’t just haphazardly choose some colors for your landing page design scheme. The colors you choose can have a direct influence on how visitors perceive your offer. For example, red tends to heighten urgency and make people feel anxious. On the other hand, blue calms people and encourages them to linger. Depending on your goal, choosing one color versus another can significantly impact results.
If you’re ever unsure of which colors to use, you can try a little A/B test. “Mock up a couple of landing pages that are identical except for one thing; they use different colors,” marketer Josh Pigford says. “When you ask people for their opinions on the mock ups, and the message they get from each one, you’ll be amazed at how different the answers will be.”
4. Use One CTA
Remember, you’re trying to make your landing page as simple as possible for your visitors. They should know exactly what you’re offering them within mere seconds of landing on your page. The easiest way to ensure speedy comprehension is to use just one call-to-action. This is something Crazy Egg does very well – and you can check out an example here.
5. Add a Retargeting Pixel
It doesn’t matter how well you design your landing pages, there will always be people who simply aren’t ready to convert the first time they see your page. But you don’t have to lose out on all of these conversions. By setting up ad retargeting pixels to your landing pages, you can show targeted ads to these individuals in the future and drive them back to your page.
Optimize and Adapt
At the end of the day, you have to remain flexible. Design trends and preferences can change from month to month and season to season. If you’re taking an approach where you plug design techniques in and then sit back and watch, you’re not going to enjoy consistent returns. Develop a habit of constantly optimizing and adapting to what your customers say matters. You can do this through careful A/B testing and intuition.