LinkedIn is one of the leading professional networking websites in the world. Since its inception in 2002, this site has attracted experts from different parts of the globe. It boasts over 700 million users making this one of the best places to network in the virtual scene. Promoting your blog on LinkedIn may be the wisest decision you ever make. Most if not all people with blogs maximize the benefits of using LinkedIn to promote their blog. If you are unsure about where to start, then you have come to the right place. You can start a blog on Wix, one of the leading web development companies, or on any of the other platform you are familiar with to help you reach your goals.
Once you have the site ready, customize it to look appealing and post content relevant to your brand. Getting people to visit your site may be a daunting task at first. Use the different marketing options available, including the use of social media platforms, to reach the audience of your choice. LinkedIn is another resource that you cannot ignore.
Here we discuss how you can promote your blog on LinkedIn and the tips to help you get the attention you are looking for.
Work on your profile
Your LinkedIn profile is what introduces you to the network- the other LinkedIn users. This is the first impression that you will market to the people you want to visit your blog. Branding is an essential aspect for the creation of a professional and enticing personal profile. The niche you explore in your blog will help you determine the type of branding to use for the profile. Utilizing a banner image is one of the popular methods that you can use to make your profile look sleek and to the point. You can opt for a company or personal profile depending on the goals you have for the blog. When starting, it is best to go with the personal profile since most people relate to other humans instead of businesses. Do not forget to include the link to your blog to make it easier for visitors to get there.
Build your connections
Building connections is a vital part of trying to promote any business on LinkedIn. There are several ways to grow your network. Engaging with other people on the site is the one sure way to increase popularity on LinkedIn. You should find and join groups with like-minded individuals. This will make engagement effortless as the people in the group are attuned to the niche that you explore. Searching and connecting with people you know is another way to increase your following. While building connections, do not isolate the people that are not in your field of expertise. It is common to find people from other professions interacting with and enjoying your content. When joining groups, ensure that you read the description to prevent getting banned, as some of them do not allow the members to drop links.
Create quality content
Content is king for all marketing strategies. The communication you put out on LinkedIn and other socials should reflect the core values of your brand. This way, it is easier for people to decide whether they want to check out your blog or not. Top-notch content will make it easier for you to interact with people from diverse walks of life. Blogs currently allow for multimedia experiences, making it possible for you to present what you have in different formats to arouse the interest of other people. The content you share ought to be relevant to the target consumers to increase traffic to your blog as they know they will find more similar discourses.
Engage with the audience
When promoting your blog on LinkedIn, you should ensure that you are consistent with posting your content. Being active is essential on this site, but you do not have to overdo it. Post status updates several times a week to help the audience see you and trust your brand. Invite your networks to follow your blog by dropping links for every post you put up. Research regarding posting is crucial for this site as you do not want to appear as though you are spamming your connections. Analytics will come in handy to help you decide how many times you should post and the timing of the same. You do not have to publish your work only on LinkedIn. When you do not have a post to share, post links to other articles relevant to your niche. This helps your audience understand that you are their go-to person for authoritative information in your industry.
You can rely on the tips we discuss to grow your following; among others you will find on the wide web. On the other hand, you can choose to use paid reach to increase your blog’s traffic more quickly.