It’s a well known fact that a good web design can increase sales. Not only does a good design help to establish a brand identity, it can also help you evoke feelings in your website’s visitors, and encourage them to purchase a product or service. But what steps do you need to take to improve your site’s design? Keep reading for some tips provided by Caseo, one of Canada’s leading SEO companies.
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When purchasing a product or service, a buyer needs to be able to trust you. So a poorly designed website is not going to do you any favors. Instead, your web design should be professional, and well organized. It should be easy to navigate from one part of your site to another, and your menus should not be cluttered and confusing. Any photos that you use should be professional and make it easy for your visitors to understand. Your product descriptions and website content should also be easy to read and free of spelling and grammar errors.
Make the Buying Process Simple
Online shoppers don’t like to spend a lot of time navigating websites, so it’s vital that you make the checkout process as simple as possible, otherwise you may find them back-clicking, and shopping with one of your competitors. Your website visitors should easily be able to find what they want on your site, and get to the checkout in as few clicks as possible. Install a ‘search’ bar and a filter so they can easily find the relevant products, and make it easy for a buyer to see what is in their cart and remove items. The more buyer-friendly your site is, the more sales you will receive.
Clearly Display Important Information
When people buy from an e-commerce store for the first time, they will want to know how much postage costs, how long delivery takes, and whether or not they are eligible for any discounts. You need to make this very clear on your website and place it where customers can easily find it. All e-commerce stores should also contain an email address, shipping address, and phone number, and you may also want to implement a live chat option so that customers can get real time advice from a member of your team.
Include Links to Social Media Pages
Social media is huge, and every e-commerce website should at least have a profile on the main social media networks, such as Facebook, Twitter and Google+. By including links to social media pages on your home page, and each product, you are encouraging your shoppers to follow you on social media, and also share your products with their friends. Once you have gained followers on social media, you can share coupon codes, new products, and anything else of interest with them, which can again encourage people to purchase more items.
You will be amazed at how many more sales you receive when your website is properly designed. Keep these tips in mind and contact a professional if you need help.