Reaching out to bloggers and developing a mutually beneficial relationship with them is a great way to promote your products or services. Whether you want to ask them if you can write a guest post for their blog or if you’d like to ask them to help promote you in another way, such as through a product review, the key is to get them to reply to your message, and this can be pretty tough.
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If you’ve struggled in the past to achieve better results when it came to blogger outreach, continue reading for a few tips that will allow you to get the response that you’re hoping for.
Really Study the Blog and the Writer
When promoting yourself, it isn’t enough to just go with any blog in a broad category related to whatever it is that you have to offer. For example, if you’re selling a health supplement, you need to go beyond merely contacting blogs that are related to supplements or health. Instead, you need to hone in on those bloggers that are really interested in promoting natural products that will make people healthier. Get to know the writer of a blog by reading several of their posts, and really get to know the blog itself. Then contact them if you feel that they truly are the right fit.
Keep Your Message as Short as Possible
Write your message to the blogger in a succinct fashion by keeping the email as simple as possible. Remember, bloggers are busy, so they won’t be interested in reading a very long email. Get to the point of your message by the second or third sentence of your email, and make sure you write a subject line that provides the blogger with a clear idea of what the message is all about.
Write a Custom Email for Each Blog
Even though it’s really tempting to save a lot of time by simply typing up a generic email that you can send to all of the bloggers on your list, the truth is that these types of emails are far more likely to be ignored and deleted. Instead, you should be writing a custom email for each blog, discussing how your particular products or services are a great fit for that specific blogger and his or her website.
Don’t Start Off with Email
In addition to being aware of the best ways to compose an email that’s specifically geared towards a blog that you would like to promote you, you should also be aware of the many other ways that you should get in touch with a blogger prior to sending an email. It is actually better to initiate contact with a blogger prior to contacting them via email, and you can do this by finding them on social media or by simply leaving a comment on one of their posts.
Kindly Request Links to Your Site
Once you’ve successfully established a relationship with a blogger, you can take advantage of the extra promotion that they provide you. Whether you write a guest post for them or you have them write something up about your brand, just make sure that you get a link back to your site at least once in the piece. There are a lot of unlinked mentions out there, and you definitely don’t want to miss out on the opportunity to get a link back to your site, so if the blogger fails to do this, make sure you ask kindly if they can edit the post to include a link.
With the above tips in mind, you’re guaranteed to have a successful blogger outreach campaign.