Every site owner wants SEO traffic; more organic traffic means exposure and a higher chance of conversions and sales. However, Google is getting smarter every day which means that it’s more difficult to game the system than ever before. In order to increase your chances of getting search engine traffic you’ll need to provide real value to your visitors.
Here are a few ways to take action and improve your site’s SEO.
Focus On Authority
Authority is one of the main factors Google uses when ranking sites. Authority refers to the quality and volume of links pointing to your site. A link from a trusted and established site like The New York Times will count more versus a link from a new blog on a free host. Authority can be ascertained by using tools like Ahrefs or Mozbar.
Provide Quality Content
A few years ago site owner’s used to pump out low quality “spinned” content. This type of content is no longer viable thanks to Google’s AI’s features. Nowadays content needs to be of high quality and provide value and insight to the reader. High user engagement with your content may lead to it being shared on other sites as well as social media outlets and possibly increase your site’s authority.
Make Your Site Mobile-Friendly
More than 60% of all internet searches are made on mobile devices and Google is implementing a “Mobile First Index” which means that Google will rank sites based on their mobile content instead of the desktop version. If you’re using WordPress all you need to do is change your theme to one that is mobile-friendly.
Make Your Site User Friendly
Google is all about user-friendliness. Avoid putting massive ads on your site above the fold or adding pop-ups on your site. Google has stated that it will crack down on “intrusive interstitials” (also known as pop-ups) on mobile sites. This can include displaying a popup that hides the main content or a popup that the visitor has to close prior before accessing your site.
Age Of Domain
Domain age matters when it comes to improving your SEO; the older your site the better chance you’ll have ranking. This doesn’t mean that your site will automatically rank just because it is older, especially if you are aiming for competitive keywords. However, domain age is one of the factors that Google uses in order to determine rankings.
Increase Site Speed
Site speed can have also affect your site’s rankings as Google prefers sites that are fast to load. A slower site means an unsatisfactory user experience and Google is all about providing a quality user experience. Use Google’s Page Speed Insight tools in order to determine speed. Things which you can do in order to increase site speed include; compressing all images, disabling any unnecessary plug-ins and hosting your site on a reputable host with excellent up-times.