Search engine optimisation, which is also referred to as SEO, is a very important strategy that businesses need to implement if they want to be sure that their site will rank high in search engine results and that more people will be able to find their brand online. But even though their intentions might be good, a lot of businesses that attempt using SEO strategies end up making a lot of mistakes. To learn about some of the most common SEO mistakes that most brands make, keep reading.
1. Trying to Go About It on Your Own
You may think that a little bit of research online about SEO will give you everything that you need to properly implement it throughout your website, but the truth is that SEO isn’t really something that you can learn by simply reading a few blog posts. If you try to go about implementing SEO into your online marketing strategy on your own, you’ll likely fall short. Therefore, it’s always a better idea to work with SEO experts at a digital marketing agency. They’ll be able to implement SEO in a way that will work best for your brand.
2. Failing to Perform Keyword Research
Using the right keywords is one of the most important components of SEO, so you can’t just make up the keywords yourself. Instead, you have to perform keyword research to find out what search terms are actually being used most by your target audience. Through using tools like the Google AdWords keyword tool, you’ll be able to optimise the content on your website with search terms that will actually work for you.
3. Failing to Use the Right Redirects
A redirect is basically the process by which you forward one URL to another URL. This could be moving an old website to a new website or redirecting in a way that will make it easier for people to find a website. To do this the right way, you should use a 301 redirect because it will indicate to the search engine bots and the browser that a webpage has been moved permanently.
4. Failing to Optimise for Local Searches
If you’re operating a company that relies upon local customers finding you and coming to your location, you need to optimise your website for local searches as well. The majority of search engines handle local SEO a little differently than they handle keywords designed for global SEO. For local SEO, you need to use keywords that are region-specific, and you need to include these in your meta titles and descriptions. There should also be an address and phone number on your site, preferably in the header or footer, as that will allow your site to appear in local results as well. And if you aren’t listing your business on sites like Foursquare and Yelp, you’re not making the most of local SEO.
Analyse your existing SEO strategies to see if you’re making any of the mistakes above, and make adjustments wherever necessary to make SEO work for you.