The Importance of Graphic Design at Your Next Exhibition

Want to engage potential customers at an exhibition? Find out how the right graphic design can help you do just that.

Exhibitions are a wonderful way to draw attention to your brand and attract customers. The next time that you visit an exhibition, walk around and look at each booth. Notice how some stands attract attention and tell a compelling story. Others have confusing messages, too many pictures and words that are too small to read. Which displays draw your attention and make you want to learn more about the business?

You guessed it, the ones that look the best are the ones that draw you in.

It takes just a couple of minutes for attendees to walk past your booth. This gives you a short amount of time to showcase your brand and encourage them to stop by your stand, rather than to keep walking past it. Some larger exhibition shows feature a large array of companies, products and services that it can be even harder to capture attention, especially if you are a smaller company that is still establishing its brand image.

One way to differentiate from the other exhibitors is with graphic design.

How Can Graphic Design Help My Business Stand out at Shows?

Graphic design is a form of art that uses colour, layout, photography, and typography to convey a message. You only have one chance to make a first impression. Therefore, an effective eye-catching design is one of the most important parts in getting attention from attendees that stroll by your stand. Here are the top ways that graphic design can help your company at an exhibition.

It Makes Your Company Memorable

The most effective exhibition displays combine design, creativity, and drama to make an impression on attendees. If your display isn’t interesting, it will get lost in the sea of other displays out there. An interesting stand can go a long way towards bringing in new leads. Nimlok is an exhibition stand design company that does an excellent job of using graphics to deliver a memorable experience to visitors, for example through the use of interactive games.

It Can Tell a Powerful Story

In the past couple of months, you have probably heard a story from the media, family or friends. Likewise, you have likely heard a statistic being quoted somewhere. Which of these two types of information do you remember the most? Most people are able to recall a story much easier than a random statistic. Think about what type of story you want to tell. What do you want people to remember about your brand? Use graphics to help your story come to life at your next show.

As you can see, graphics are very important when it comes to success at exhibitions. Choose graphic design that is compelling and will tell the right kind of story for your business. You’ll soon discover crowds of customers eyeing up your stand and venturing over to learn about your product or service.

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